Showcasing mealtime staples during the holiday season is a must, and upping the ante with premium products can only help the buy-side double-down as we move through Thanksgiving and into the winter season. Martin's Famous Pastry Shoppe® is helping store aisles and foodservice operators stay busy this year as it has expanded its Martin's® Famous Potato Rolls and Bread into a new market: Birmingham, Alabama.
"We are quite pleased that things have come together to be able to serve both retail and foodservice locations within this market and hope to be able to expand to surrounding areas like Montgomery and Huntsville in the future," Todd Bixby, Director of Sales Operators, expressed.
On the heels of a fresh foodservice expansion into 32 Jim 'N Nick's restaurants (eight of these locations being in Birmingham), Martin's began distributing its full line of potato rolls and bread products to 13 Publix retail stores in Birmingham, according to a press release.
"We are very excited to be kicking things off in Birmingham and hope that we can expand quickly to the remaining 10 Publix locations, as well as to additional retailers in the area," Raul Ramirez, Martin's Southern Regional Sales Manager, stated.
Martin's is servicing this area out of its Valdosta, Georgia, bakery through the use of independent operators for ease of logistics.
What a great time to “roll” out a fresh line in a new market! Pun intended. Keep checking back with Deli Market News as we cover the opportunities to drive sales in the industry, from the shelf to the plate.