Elevating the art of plant-based dining, France has embraced the introduction of Veggie McPlant® Nuggets, expertly crafted by Beyond Meat and now gracing McDonald’s menus across the European nation.
“With Veggie McPlant Nuggets, we are responding to an increasingly strong desire among French consumers to vary their protein intake without compromising on pleasure. This innovation is the result of close collaboration between Beyond Meat and McDonald's,” said Jean-Guillaume Bertola, Chief Marketing Officer of McDonald's France.
According to a press release, the Veggie McPlant Nuggets deliver a crispy, crunchy experience reminiscent of McDonald’s classic Chicken McNuggets™, but are made from pea and wheat proteins, providing a delicious alternative for those seeking plant-based options. This launch reflects McDonald’s commitment to catering to evolving consumer preferences in France.
Beyond Meat expressed pride in contributing to this initiative, emphasizing the importance of making plant-based protein more accessible and appealing. The nuggets were designed to meet the tastes of a diverse customer base while aligning with the growing trend of plant-based eating.
Starting October 8, the Veggie McPlant Nuggets became available à la carte and on popular menus, including Best Of, Maxi Best Of, and Happy Meal™, all at the same price as Chicken McNuggets.
With this exciting new offering, McDonald’s France aims to enrich the dining experience for both loyal customers and newcomers, proving that delicious plant-based options can be enjoyed by everyone.
Amidst the rising trend of "flavor-meets-innovation," this significant partnership capitalizes on sustainability and taste. The launch of Veggie McPlant Nuggets marks a pivotal shift toward plant-based options. Retailers should closely monitor fast-food leader McDonald's, to stay ahead of emerging trends and anticipate future developments.
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