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Mifroma's Edouard Pieraerts Discusses Differentiation in the Swiss Cheese Category

Mifroma's Edouard Pieraerts Discusses Differentiation in the Swiss Cheese Category


SWITZERLAND
Wednesday, September 8th, 2021

They often say “out with the old, in with the new,” but why can’t we find a use for both? Mifroma challenges the notion through its cheesemaking operations, melding the traditional methods used in Switzerland with the company’s new-age innovations. The Swiss cheese category is one area in particular where Mifroma shines, and I recently connected with Edouard Pieraerts, Executive Vice President, to hear what sets this product apart from the rest.

Edouard Pieraerts, Executive Vice President, Mifroma“Our mission is to bring the best of Swiss cheesemaking to tables across the United States,” he began. “Providing a unique process of selection, maturation, packaging, and distribution, we take pride in the expertise of our master cheesemakers, or as we call them, maîtres fromagers. Our innovation is surpassed only by our dedication to presenting the most outstanding of Switzerland cheeses to the U.S. market!”

Mifroma offers its Swiss heritage to U.S. consumers through every product, as it imports its cheese straight from Switzerland. The team consistently monitors consumer trends, looking at the present as well as the future to further develop its assortment and meet consumer needs. While a significant percentage of Swiss cheese lovers enjoy Mifroma’s traditional forms of Le Gruyere, Emmentaler, Raclette, Appenzeller, and Tete de Moine, the company has expanded its base to meet the needs of those who are interested in convenience as well as tradition.

Mifroma’s mission is to bring the best of Swiss cheesemaking to tables across the United States

“As our goal is to meet and surpass the needs of our consumers, our innovations have included Microwaveable Fondue Cups, Shredded Le Gruyere Cups, and an expansion of our Raclette offerings to include Truffle, Smoked, and Chili Pepper varieties, available in both bulk and retail slices,” Edouard told me. “As convenience has become a significant factor in the U.S. household, we have introduced consumers to the category while maintaining our reputation as a premier supplier of Switzerland Cheese.”

Of course, Edouard relayed that none of this would be possible without the dedication of Mifroma’s team members. As the food industry faced unprecedented challenges related to the pandemic in the past year and a half, the Miforma team has taken those obstacles head-on.

Mifroma offers its Swiss heritage to U.S. consumers through every product, as it imports its cheese straight from Switzerland

“Throughout this difficult period, Mifroma USA has adapted to the needs of our customers and consumers. We take pride in having been able to work within the industry to meet the ever-changing needs of the U.S. market,” he concluded. “We are resilient, flexible, and united in our goal to bring forth the BEST of Mifroma USA. From our farmers to our cheesemakers to our mongers to our customers, we take pride in our shared values and are honored and appreciative to continually meet the needs of our community.”

After my interview with Edouard, there is no doubt that Mifroma is helping to set the pace in the Swiss cheese space. From where I see it, this is one specialty contender to keep your eye on.

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