Mrs. T’s Pierogies is celebrating an important milestone, as the company has been sharing its delicious pierogies with consumers for 70 years. In honor of this pivotal achievement, the family-owned and -operated company has rolled out a refreshed product packaging design to stand out even more on store shelves.
“Mrs. T’s Pierogies has created big smiles since 1952, so in our 70th year we want to give families something to put an even bigger smile on their face,” said LeeAnn Smulligan, Director of Marketing. “For years, our current and past packaging has sparked creativity for families when preparing their pierogies, and we look forward to seeing the recipe creations our new packaging will inspire.”
The packaging redesign graces the company’s entire product portfolio, highlighting its ability to bring bigger and bolder flavor to everyday offerings. The new packaging was designed in collaboration with New York-based Cornerstone Strategic Branding, according to a press release, and maintains the same blue brand color and yellow oval that families know and love, while incorporating a clear, bold call-out of the flavor in a fun brush stroke font.
Bringing even more exciting developments in 2022, Mrs. T’s Pierogies’ MINI packaging also introduces dipping, presenting a new serving occasion for consumers.
Mrs. T’s Pierogies can be found in the frozen food aisle in 13 mouth-watering flavors, including Classic Cheddar, Loaded Baked Potato, and other shopper favorites in full and mini sizes.
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