Football season is here, and what goes better with one of America’s favorite games than a new product from a classic American brand. Of course, I’m talking about Nathan’s Famous, which recently debuted its new Bacon Cheddar Cheesy Burger featuring angus beef; applewood smoked bacon; and Nathan’s hot, real Cheddar cheese sauce.
"We continue to expand our menu based on our customers’ feedback and preferences, and this burger is no exception," stated James Walker, Senior Vice President, Restaurants. "This LTO will be one of the largest in the brand's history as the Bacon Cheddar Cheesy Burger will not only be available through our franchisees but also through our ghost kitchen partners to expand it throughout the U.S. and abroad. We can’t wait for our customers to try it!"
The new offering launched September 18, to celebrate National Cheeseburger Day, and will be be available for a limited-time only.
To bolster this launch, Nathan’s Famous recently joined forces with Punchh, an email distribution platform, to share not only coupons for consumers, but launch a new delivery specific website. According to a press release, the site will allow for customers to be able to order Nathan’s Famous faster.
In addition to its new website, shoppers can order the Bacon Cheddar Cheesy Burger on the WeDeliver website from participating locations.
When will this new offering make its way to retailers? Keep a tab open for Deli Market News for the answers.