Nathan's Famous has adopted a new sales-driving strategy, optimizing its foodservice operations with the help of an advantageous service. The meat purveyor has recently aligned with Let us Nudge, a unique restaurant technology solution, in a move to boost sales through campaign management and targeted coupons.
"At Nathan's Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible," stated Phil McCann, Vice President of Marketing at Nathan's Famous. "We are excited to move forward with the pilot program with Let us Nudge. This program will not only incentivize our guests to visit our restaurants via targeted, 'smart' couponing, but, importantly, we will gain valuable analytics on guest preferences."
The innovative pilot program will be used to incentivize sales at 15 Nathan's Famous locations throughout the country with the use of the Nudge@Home platform.
Let us Nudge provides restaurants with two types of technology, as explained in a press release, with the first being a table turnover technology that helps shape customer behavior by optimizing restaurant traffic and frequency. The Nudge@Home platform allows restaurants to offer incentives to help fill tables during slow times.
"We are thrilled to partner with Nathan's Famous, an iconic brand synonymous with American tradition and the flavor of New York," said Rehan Khanzada, Founder of Let us Nudge. "We feel our partnership with Nathan's Famous, through our Nudge@Home platform, will help other quick-service restaurants shape customer behavior, by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty."
Let us Nudge currently partners with a host of large franchise chains, fine-dining restaurants, and small, family-owned restaurants.
To see where this innovative alliance takes the meat supplier next, leave a tab open to Deli Market News.
