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Nathan’s Famous Partners With Meatless Farm to Launch First Gourmet Plant-Based Hot Dog

Nathan’s Famous Partners With Meatless Farm to Launch First Gourmet Plant-Based Hot Dog

Friday, April 30th, 2021

Hot dogs and hamburgers are classic American grilling staples during our hot summer months. As the meatless trend gains popularity, your shoppers will now have another plant-based product to pick up this season to throw on the BBQ. Nathan’s Famous announced its partnership with Meatless Farm, the mission-driven plant-based food company, to bring consumers a new, gourmet, plant-based hot dog.

James Walker, Senior Vice President, Restaurants, Nathan’s Famous“As plant-based menu items continue to grow in popularity, we are excited to launch the first-ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” stated James Walker, Senior Vice President, Restaurants, Nathan’s Famous. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”

This partnership brings to market Nathan’s 100-plus-year-old secret recipe, a top favorite of consumers all over the world, and is crafted with clean and simple plant-based ingredients. Starting in April, Nathan’s Famous Plant-Based Hot Dog by Meatless Farm will be available exclusively on the Nathan’s online retail portal on Shopify and then rolled out in select locations in May.

Morten Toft Bech, Founder, Meatless Farm“We’re working with the most iconic hot dog company in the country, turning this American favorite into a Meatless favorite,” said Morten Toft Bech, Founder of Meatless Farm. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon-conscious consumers to eat more Meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”

According to the release, the Nathan’s Famous by Meatless Farm plant-based hot dog is rich in pea protein, low in saturated fat, low in sodium, soy-free, and gluten-free.

Nathan's Famous has partnered with Meatless Farm to offer consumers new gourmet, plant-based hot dogsThe hot dogs will also be available through an exclusive grilling kit, which will feature six plant-based hot dogs, six buns, and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, fans in the tri-state area and Florida can enjoy the new plant-based hot dog beginning in May, with plans to expand to additional restaurants in the coming year. To celebrate the release, select Nathan’s Famous restaurants will give away one free Nathan’s Meatless Farm hot dog to all customers who wish to try it for a limited time.

As the grill and retail shelves expand to meet consumers’ changing needs, Deli Market News will continue to report.

Nathan’s FamousMeatless Farm