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Nature's Bakery Announces Baked for the Win™ Campaign; Vilma Livas Comments

Nature's Bakery Announces Baked for the Win™ Campaign; Vilma Livas Comments


PASADENA, CA
Friday, April 29th, 2022

Nature’s Bakery for the win! Consumers will be exclaiming this in the snack aisle as they go in search of the purveyor’s unique products. The company has launched its Baked for the Win™ campaign, spotlighting how little wins can go a long way to boost shoppers’ mood and outlook. Nature’s Bakery is partnering with TV personalities Catherine and Sean Lowe to encourage consumers to share their #LittleBigWins for a chance to win snacks, swag and cash prizes.

Vilma Livas, Chief Marketing Officer, Nature’s Bakery"With the hustle of daily life, it can be easy to overlook the moments that bring smiles to our faces," said Chief Marketing Officer Vilma Livas. "We want to appreciate those wins and encourage real conversations that the little victories matter; they lift us up and balance out the other areas of stress in our lives. The survey results revealed additional ways Nature's Bakery, as a delicious, better-for-you snack, can help make these everyday moments even better. As the Proud Sponsor of Life's Little Wins™, our goal is to empower people's feel-good moments, which begin with the meaningful connections that occur when we celebrate each other."

New survey data from the snack brand reveals that a strong majority of families (78 percent) are tackling life's daily challenges by recognizing and seeing the positive in those little big life moments. At the heart the campaign is the brand's objective to encourage consumers' celebration of those moments, a press release explained.

Nature's Bakery has launched its Baked for the Win™ campaign, spotlighting how little wins can go a long way to boost shoppers’ mood and outlook

Nature's Bakery is hosting six weeks of giveaways to help facilitate and celebrate everyday victories, encouraging consumers to share their own little win for a chance to win free snacks, swag, and cash prizes.

Catherine Lowe, TV Personality"As a wife and mother, making sure my children, husband and now new puppy, Gus, feel recognized for their daily accomplishments—getting my sons to school on time, enjoying a quiet morning cup of coffee with my husband or potty training wins with Gus—is an important part of my day," said Catherine Lowe. "After the last couple of years, I don't want to take even the smallest things for granted. I love that the Nature's Bakery Baked for the Win™ campaign champions that mindset of gratitude, while fueling my family during our day and taking the guesswork out of snack time—a win for them and me!"

For more information and survey results, please click here. Stick with us at Deli Market News for the latest reports.

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