Plant-based meats continue to dominate the retail space, as Nestlé recently announced that it is putting a plant-based spin on two of its legacy frozen brands. The company is launching two new meatless products under its DiGiorno and Stouffer’s brands.
“There’s no denying the current modern food movement is revolutionizing the plant-based space,” said John Carmichael, President of the Nestlé Foods Division. “By adding Sweet Earth Awesome Grounds to Stouffer’s and DiGiorno offerings, we’re able to offer our customers the chance to incorporate plant-based meals into their diets while still enjoying the same convenience and delicious flavor of brands they know and trust.”
According to a press release, the new DiGiorno Rising Crust Meatless Supreme pizza is topped with Sweet Earth Awesome Grounds plant-based protein, mozzarella cheese, green and red bell peppers, onions, and black olives. The Stouffer’s Meatless Lasagna features Sweet Earth Awesome Grounds, herb seasoned tomato sauce, and mozzarella cheese.
While it planned out these new products, Nestlé conducted a consumer survey, discovering that nearly half of consumers have either integrated plant-based meat into their diets or would consider doing so long term. Additionally, three in ten who have not yet tried plant-based meat said they would do so if given the opportunity. Nearly half of consumers said they would be very likely to try plant-based meat if used in pizza or lasagna.
DiGiorno Rising Crust Meatless Supreme and Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds will be widely available on Amazon Fresh in Spring 2020.
How far will the plant-based trend go? Deli Market News will keep you informed.