DePalo Foods Strombolis
A mischievous cheese this versatile belongs in your deli aisle.
New Seasons Market Upgrades Private Label Pasta Packaging to Reduce Plastic Use; Athena Petty Discusses

New Seasons Market Upgrades Private Label Pasta Packaging to Reduce Plastic Use; Athena Petty Discusses


PORTLAND, OR
Monday, April 4th, 2022

Sustainability is often talked about in our industry as retailers and suppliers look to be greener entities. New Seasons Market is the latest retailer entering a more eco-ring as it revealed it will transition its private-label Partner Brand Fresh Pasta packaging from plastic clamshells to a more environmentally preferable alternative, PaperSeal® MAP trays.

Athena Petty, Senior Sustainability Manager, New Seasons Market“Packaging is a complex environmental problem, and we actively work to balance the tradeoffs required to ensure food preservation, while limiting unnecessary excess and waste,” said Athena Petty, Senior Sustainability Manager. “By upgrading our Partner Brand Fresh Pasta packaging to PaperSeal MAP trays, we’re drastically reducing plastic from the waste stream and extending the shelf-life of the product, combating the negative climate impacts of food waste.”

The PaperSeal modified atmosphere packaging trays are produced by Graphic Packaging International (GPI), the world’s leading manufacturer of paper-based packaging, and New Seasons Market will be the first domestic retailer to use this innovation, noted the release. Each PaperSeal MAP tray uses 91 percent less plastic than the fresh pasta’s current clamshell packaging. With this upgrade, the grocer will eliminate more than 120,000 clamshells from the waste stream annually.

New Seasons Market announced that it will be transitioning its private-label Partner Brand Fresh Pasta packaging from plastic clamshells to a more environmentally preferable alternative, PaperSeal® MAP trays, in order to increase its overall sustainability

To help make this packaging switch, New Seasons Market invested in special equipment for two of its local Portland-based suppliers: Classic Foods, which provides the grocer’s Partner Brand Fresh Pasta, and Rallenti, which makes the Fresh Gluten-Free varieties. During this transition, Rallenti will also be updating the Gluten-Free Partner Brand Fresh Pasta recipe to remove all allergens, creating a 100 percent plant-based product for customers.

This packaging update is one initiative that New Seasons Market is investing in to meet its annual sustainability goals. The retailer plans to continue reducing its operational waste from its stores to achieve a 60 percent landfill diversion rate. Additionally, the grocer is also implementing technology and operational changes to reduce its food waste by 50 percent by 2030 through its commitment to the Pacific Coast Collaborative.

To learn more about this initiative, click here.

Find out what retailers are continuing to invest in next with Deli Market News.

New Seasons Market
Topics: