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Niman Ranch Teams Up with New Belgium Brewing for a New Product Line

Niman Ranch Teams Up with New Belgium Brewing for a New Product Line

Monday, June 24th, 2019

There aren’t too many things I love more than craft beer and brats, except if these two products are miraculously combined. With the partnership between Niman Ranch and New Belgium Brewing, my—and other beer/brat lovers—dreams are coming true! A new line of sustainably-raised meat products debuted at this year’s Summer Fancy Food Show. The products, which feature Fat Tire Amber Ale and Niman Ranch’s Certified Humane pork and beef, have already been a hit with showgoers.

Chris Oliviero, General Manager, Niman Ranch“The partnership came together over beers and brats and always felt like a great match,” said Chris Oliviero, General Manager of Niman Ranch. “Both brands are mission-driven and committed to using our platforms for good, leading on sustainability and ensuring our precious natural resources are protected for future generations. At the same time, we’re preserving the livelihood of independent U.S. family farmers and ranchers and the rural communities where they live and work.”

The partnership between Niman Ranch and New Belgium Brewing has brought about a line of sustainably-raised meat products

According to a press release, the new line includes five items as part of a complete BBQ collection: Fat Tire Beer Bratwurst, Fat Tire Spicy Cheddar Beer Bratwurst, Pulled Pork with Fat Tire BBQ Sauce, Shredded Beef with Fat Tire BBQ Sauce, and St. Louis Ribs with Fat Tire BBQ Sauce. All items are uncured and fully cooked, making the line perfect for audiences looking for easy-to-prepare meals without sacrificing quality and taste.

Leah Pilcer, Director of Communications and PR, New Belgium Brewing“Our shared missions to make the world a better place brought us together and our passion for good food and drink solidified our partnership,” said Leah Pilcer, Director of Communications and PR for New Belgium Brewing. “We could not be more proud to enter into the food arena alongside Niman Ranch and their network of independent sustainable family farmers.”

Niman Ranch noted that the American Amber was a perfect match for its high-quality beef and pork. With a sweet biscuity aroma and subtle notes of fresh fennel and green apple, the pairing resulted in a line of bold, yet well-balanced smoked and prepared meats.

The new Niman Ranch New Belgium line will be available for sample at New Belgium’s upcoming Tour De Fat bike races this summer and fall. It will also be available in specialty stores across the country beginning in August—including Natural Grocers by Vitamin Cottage, Amazon Go, Roche Brothers, Buehler’s, DiCicco’s, and Heinen’s. The complete selection will be available on the company’s new digital storefront powered by ButcherBox.

For the latest in specialty food partnerships, keep reading us here at Deli Market News.

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