I think I speak for many when I say all I want to do is travel after being cooped up for over a year. In recognition of this, noosa Yoghurt has launched its take back adventure sweepstakes. The company teamed up with experts at The Infatuation to curate foodie-fueled travel and eatery guides on the best stops across the country to give one lucky shopper an epic road trip.
“With the noosa take back adventure sweepstakes, our goal is to celebrate those who live life full-on and provide one lucky fan with the trip of a lifetime, offering food lovers everywhere a reason to fuel their passions for delicious food and discover new local flavors across the country,” said Jason Veith, Executive Vice President and General Manager of Sovos Brands, which is noosa’s parent company.
As of July 14, fans can enter the sweepstakes to win $10,000 toward the ultimate foodie road trip and a year’s supply of noosa yoghurt. The winner will receive foodie travel guides to create the ultimate trip for any adventure seeker, including New York City to the Catskills; Miami, Florida, to Key West; and even local guides to cities such as Nashville and Chicago.
“We’re thrilled to be teaming up with The Infatuation to tap into a relevant audience for noosa and drive visibility by promoting the campaign across earned, owned, and paid channels,” Jason continued. “noosa shoppers have a lot in common with fans of The Infatuation. They don’t hold back when it comes to food because the ingredients, craft, and taste of food represents their value, culture, and a life well lived.”
Not only is noosa giving away the ultimate road trip this summer, but in select markets, the supplier is announcing the return of fan favorite flavor Passion Fruit, which will be available for a limited time, and the launch of Pomegranate, a new addition to its line of flavors. Fans can find these flavors in retailers as of July 12.
“In addition to our core lineup of fan favorites, we like to introduce new, seasonal flavors to our portfolio, which is why we launched our Limited Batch Lil Tubs,” Jason told me. “Passion Fruit was an obvious first flavor due to the overwhelming demand from noosa fans. We heard our fans loud and clear that they missed this flavor, and we are excited to bring it back just in time for summer.”
Each of these initiatives build on noosa’s commitment to encouraging fans to live life to the fullest and using the finest ingredients to create a vibrant taste experience. Its philosophy is rooted in the belief that in order to provide a great tasting product, you have to fuel the process with inspiration and a taste for adventure.
For more from this trend-setting brand, keep clicking on Deli Market News.