We here at Deli Market News always get excited about new partnerships, and even more excited when new products come along with the announcement! Ben Pasternak, Founder and CEO, recently announced the launch of SIMULATE, the new parent company of NUGGS, a chicken nugget simulation. SIMULATE is currently developing new nutrition technologies, including new products that will launch later in the year.
“We’re pumped to launch new nutrition technologies over the next few months under our new parent company, SIMULATE,” says Pasternak. “NUGGS is just a taste of what the future holds, with new products around the corner.”
SIMULATE’s first product, NUGGS, is a chicken nugget simulation made from plant inputs. Since it launched in the summer of 2019, NUGGS evolved into one of the fastest-growing nugget companies in the world with sales growing by ten times in the last six months. Later this year, SIMULATE plans to launch Spicy NUGGS and DOGGS to market.
Thierry Saint-Denis, formerly Senior Director of Research and Innovation at Danone, joined as the company’s Chief Technology Officer. In this role, Saint-Denis will be responsible for leading the development of SIMULATE’s new nutrition technologies. Saint-Denis has spearheaded the development of new foods products currently worth more than $900 million in yearly sales in North America and has more than 14 patents in his name in the fields of functional ingredients, probiotics, enzyme and strained nutrition technology, and food sweetening systems.
“I’m beyond thrilled to join the SIMULATE team. The food system is in need of a complete reinvention, and we think the best way to change it is to recreate the products we like, using and advancing what nature gave us with better technology,” said Saint-Denis.
According to the press release, additional funding brings total capital invested in the company to a total of $11 million. $4.1 million in new investment comes from Lerer Hippeau (via BN), AgFunder, Alexis Ohanian (Co-Founder of Reddit), Walter Robb (former CEO of Whole Foods), and Jasmine Tookes (model and Victoria's Secret Angel).
SIMULATE's existing investors include McCain Foods, Rainfall Ventures, Maven Ventures, NOMO Ventures, Bob Pittman (Founder of MTV, CEO of iHeartMedia), and Neil Parikh (Founder of Casper).
There is much excitement ahead as the plant-based sector continues to grow rapidly amongst consumers. Stick around with Deli Market News as we continue to report on the latest.