Superfood and snacking are not always two words that you hear together, but that is about to change. Nunbelievable has revealed the latest addition to its delicious portfolio with the launch of new snack-size shortbread cookies that feature the popular African superfood baobab.
"I am proud that we are a pioneer in using baobab, which is packed full of antioxidants, vitamins, and minerals," said Co-Founder and CEO, Bryan Janeczko. "Studies have shown that the baobab fruit can enhance immunity, help balance blood sugar levels, reduce inflammation, and optimize digestive health. It's the perfect ingredient for our shortbread cookies."
The new shortbread cookies are made using only the highest quality, sustainably sourced baobab fruit powder from Zimbabwe, according to a company release, where Nunbelievable Co-Founder and Chief Marketing Officer Kuda Biza was born and raised.
"I grew up eating the baobab fruit, so it feels great to be able to bring this ingredient to a global market," said Biza. "Now everyone can experience first-hand the amazing benefits of this superfruit, like I did."
Nunbelievable’s new snack-sized cookies come in four different varieties: Original Shortbread, Chocolate Shortbread, Baobab Lemon Poppyseed, and Baobab Original Shortbread.
Just like all Nunbelievable products, the new shortbread cookies are made from natural and non-GMO ingredients, a press release explained, and are free from artificial flavors and added preservatives, and are certified kosher.
The new varieties will be available alongside the brand’s current collection of Chocolate Chip, Peanut Butter, Oatmeal Raisin, and gluten-free Double Chocolate Chip cookies at a recommended price of $19.99 for a bundle of 36. Nunbelievable has also announced the launch of a new sugar-free, keto-friendly cookie this month.
Nunbelievable donates a portion of its sales to food pantries, soup kitchens, and other organizations to help fight hunger, with a mission of providing 10 million meals in three years. By partnering with Africa's only FairWild and Organic Baobab supplier, Nunbelievable will provide much-needed supplemental income to over 4,500 registered rural African harvesters.
Add these delicious new offerings to your shelves and shoppers won’t be able to stop reaching for this super snack.
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