Since the onset of the pandemic, one of the hobbies many consumers picked up was baking, especially making sourdough. The boom of sourdough starter how-tos quickly took over, and those that wanted to partake without the fuss turned to Oatman Farms Premium Provisions. The Arizona-based farm brought sourdough mixes to the market that quickly became a staple during COVID-19 restrictions. To further up its blockchain capabilities amidst the pandemic, the bakery provider turned to Producers Market and VeChain.
Producers Market is the creator of StoryBird, an application triggered via a QR code or e-commerce integration that connects a consumer to the supply chain story of the product they are seeking to learn more about or purchase.
“Oatman Farms launched StoryBirds for its farm and organic baking mixes because StoryBird allows us to showcase and differentiate our farming practices, ingredients, and finished products with clarity, flair, and transparency,” said Oatman Farms Owner Dax Hansen. “We have compelling stories to convey about our food, and StoryBird makes that storytelling easy, dynamic, and feature-rich.”
According to the release, Oatman Farms sought out the guidance of Producers Market and VeChain to help it mitigate the impacts of COVID-19 as consumers’ demand for transparency, trust, and economic equity in value chains boomed.
The long-standing partnership between Producers Market and VeChain is conducive, eliciting collaboration to bring the competitive benefits of blockchain technology to producers and farmers worldwide.
“StoryBird is a tool that connects people with the journey of their products by allowing them to actually see the people and communities who are economically impacted by their purchase, as well as tracing the product’s supply chain,” said Alex Karzag, Head of Product at Producers Market. “The idea is to give consumers the choice to buy a product that represents their values, whilst fostering greater equity and accountability in agricultural supply chains, all around the world.”
Producers Market selected VeChain to support blockchain integration with StoryBird due to its easy-to-deploy, cost-effective, and scalable design.
“We are happy to offer a reliable and cost-effective approach for our long-term partner Producers Market to address the challenge of their clients. As the leading enterprise public blockchain, VeChain’s technology has been used to boost transparency and track products in the wide-reaching supply chain, and will be supporting more onboarding brands in the future,” Chief Marketing Officer of VeChain Yvette Xia added.
With Producers Market and VeChain working behind the scenes, Oatman Farms can focus on what it does best: producing its delicious, whole grain, nutrient-dense baking mixes using heritage wheats and modern varieties for baking novices and aficionados alike while ensuring that consumer transparency and a good story is baked into each fresh loaf that comes out of the oven.
Dynamic partnerships are always on the rise in our industry, so keep an eye peeled for Deli Market News updates.
