Organic Valley® recently entered a new collaboration with simply tera’s®, formerly tera’s whey®, to bring a brand-new look to simply tera’s protein powder. With fresh new graphics and packaging, the rebrand embodies the protein powder brand’s clean, modern sustainability.
“At simply tera’s , we believe our products should simply be sustainable, clean, nutritious, and delicious,” said Debbie Shandel, Chief Growth Officer/Partner at simply tera’s. “Our new look reflects where we want to grow as a leader in sustainability—as one of the first to market in our category with packaging made from 100 percent Post-Consumer Recycled (PCR) materials that is 100 percent recyclable, and in providing better-for-you, clean nutrition. Our more sustainable packaging and devotion to ethical and sustainable farming practices, along with our minimalistic, clean ingredients, supports our intention to become 100 percent carbon neutral by 2024.”
Combined with Organic Valley collaboration, simply tera’s new sustainable package supports its mission of bringing consumers simply clean protein powders that are better for you and better for the environment. Consumers will enjoy the deliciously smooth and creamy taste they’ve grown to love now made with organic whey protein from Organic Valley’s co-op of U.S. organic, small family farms, raising healthy cows outside on pasture. Additionally, the entire packaging is recyclable, creating a zero-waste stream.
The farms are USDA-certified organic and never use artificial hormones, GMOs, or antibiotics. Organic foods are growing rapidly, and as shelf-stable products rise in popularity, the simply tera’s and Organic Valley collaboration is poised to benefit from two converging trends. As more people seek clean-label products, simply tera’s organic whey protein powder delivers pure nutrition from the highest quality dairy and contains no artificial fillers or toxic pesticides.
According to the release, simply tera’s three lines of organic, pure, and goat whey protein powders are all made with rBGH-free dairy and only 2–5 clean ingredients. A wholesome source of nutrition, each variety contains all nine essential amino acids (EAA) and is cold-pressed to preserve and protect the amino acids while maximizing nutrient bioavailability. simply tera’s high-quality whey protein exceeds the optimal ratios of EAA and provides higher concentrations of branched-chain amino acids (BCAA), where plant-based protein powders may fall short.
Keep an eye out for what to display on the shelf with Deli Market News.