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Paqui® Releases New Chip Featuring Carolina Reaper Pepper, Scorpion Pepper, and Sichuan Peppercorn Heat For Its (In)Famous #OneChipChallenge

Paqui® Releases New Chip Featuring Carolina Reaper Pepper, Scorpion Pepper, and Sichuan Peppercorn Heat For Its (In)Famous #OneChipChallenge

Tuesday, September 22nd, 2020

I will admit readily that I love to eat spicy food, but Amplify Snack Brands’ Paqui is here to challenge the tongue tolerance of myself and consumers everywhere. This year, Paqui is bringing back its #OneChipChallenge with a new sweat-inducing recipe, starring Carolina Reaper Pepper, Scorpion Pepper, and Sichuan Peppercorn.

Caitlin Moralic, Brand Manager, Paqui“The #OneChipChallenge is back with a vengeance and ready to deliver a knockout with the addition of Sichuan Peppercorn, known for producing numbing and tingling sensations,” said Paqui Brand Manager Caitlin Moralic. “Because last year’s chips sold out in record time, we are especially excited to make it even easier for spice fanatics to try the new recipe by offering the #OneChipChallenge both online as well as in popular retail stores—giving fans the chance for instant gratification.”

Spice lovers are in for a treat this year because the #OneChipChallenge will be available at participating retail stores nationwide for the first time in years, according to the press release. The all-black, individually packaged tortilla chip is priced at $6.99 USD and can be found in 7-Eleven and Kroger and online while supplies last.

Paqui's #OneChipChallenge will be available at select retailers nationwide for the first time in years

Paqui’s everyday chips are Non-GMO Project Verified, gluten-free, and contain no artificial flavors or preservatives. Ranked from “spiciest to cheesiest,” Paqui also produces other flavors that are less extreme, including:

  • Haunted Ghost Pepper: The spiciest and most popular flavor of Paqui’s lineup, these chips are freakin' hot and contain a mix of Ghost Pepper, Cayenne Pepper, and Chipotle Pepper
  • Fiery Chile Limón: Known to pack a spicy punch from red chile peppers and a kick of lime, this chip is a dynamic mix of spicy and tart
  • Jalapeño Tropicale: The perfect blend of sweet and heat with spicy jalapeños and a touch of pineapple
  • Zesty Salsa Verde: One of the milder flavors, but this chip still has a kick with a combination of tangy tomatillos and smooth sour cream
  • Mucho Nacho Cheese: Made with real cheddar and real spices, Mucho Nacho Cheese is a nacho lover’s dream and will satisfy cheesy tortilla chip cravings without artificial flavors and ingredients

The (in)famous black tortilla chip comes with a warning that those brave enough to take the challenge should either wear gloves or wash their hands with soap immediately after handling the chip and keep out of reach of children. Additionally, spice junkies may want to keep milk or ice cream nearby to help soothe mouths and stomachs.

To help amp up the #OneChipChallenge, Paqui teamed up with First We Feast to create a special called Paqui Hot Ones One Chip Challenge which will be airing on First We Feast’s YouTube channel, featuring Lil Yachty trying the chip himself.

Will this challenge be the end of tongues everywhere or bring more into the spicy fold? Keep reading Deli Market News as the industry continues to spice up the retail space.

Paqui Tortilla ChipsAmplify Snack Brands