While we may be officially easing out of the summer months, Paqui Tortilla Chips is finding new ways to bring the heat to the retail sector. The supplier has officially announced the return of its highly anticipated One Chip Challenge® for the fifth year, which will send shoppers into stores in search of a fear-inducing flavor. The unique annual challenge brings spice lovers together to experience The Reaper, the company’s deliciously hot tortilla chip coated with the Carolina Reaper and Scorpion Pepper.
“After five years of multiple tastings, and, without fail, raising the bar once again, the team here at Paqui has found a dangerous duo,” said Brand Manager Caitlin Moralic. “I can officially stand by the saying ‘less is more.’ While this year’s challenge has the least number of peppers yet, fans should be warned not to underestimate The Scorpion’s instant sting and The Reaper’s gradual, spicy misfortune.”
The Paqui One Chip Challenge wields the deadliest spice combination with just three simple ingredients and summons all consumers who enjoy a little heat to truly test their limits. Fans are encouraged to face The Reaper and share their experience with The Paqui One Chip Challenge by tagging @paquichips with the hashtag #OneChipChallenge on Instagram, Twitter, and TikTok, as noted in a press release.
In addition to the annual launch, Paqui has also unveiled the group responsible for creating, testing, and even tasting, the hottest chip each year for the challenge. The Paqui Spice Council comprises select Paqui employees from R&D to sales and marketing who work with spice vendors to explore different seasoning combinations until they reach the perfect level of heat and flavor.
Paqui’s everyday lineup is Non-GMO Project Verified, gluten-free, and contains no artificial flavors or preservatives. Flavors, ranked from “Freakin’ Hot to Not Hot”, include:
Think you can handle the heat? Join the One Chip Challenge online and find out for yourself. And while you’re at it, leave some room on your shelves for these spicy and delicious offerings.