Summer Fancy Food Show is fast approaching, and companies left and right are gearing up to showcase their latest and greatest. Italian cold cut and meat brand, Parmacotto, will be there with bells on to highlight its newly-launched products in the U.S. market.
"Buyers will have the chance to know our products mainly characterized by carefully selected raw materials and a unique production technology,” said Andrea Schivazappa, CEO of Parmacotto, SpA. “We are planning a strong communication strategy for the introduction of our brand in the American market.”
Parmacotto launched its product line in the U.S. earlier this year, and SFFS attendees will have a front row seat to sample the exceptional meats for themselves. The line includes all cooked and roasted hams, as well as a wide variety of products ranging from traditional salamis to ready-to-eat cold cuts, according to a press release. The company produces top quality products that are exclusively made in Italy, and the new line represents a major push to make waves within the U.S. market.
"Thanks to our know-how, today we are at an important milestone: the introduction of a brand in the American market, a brand made of history and quality, that will respond to the consumers' expectations,” Alessandro Sita', CEO of Parmacotto, LLC, commented. “We will focus on the introduction of Parmacotto products (cooked and roasted ham) in the deli area and as pre-sliced products for retail shelves. The heritage of this brand will be the true ambassador for our 100-percent-made-in-Italy products.”
Parmacotto acquired Cibo Italia—renamed Parmacotto— in February of this year. Cibo Italia was established 10 years ago and focuses on delivering Italian “salumeria” (cold cuts and cured meats) to the U.S. market to both large-scale retailers and traditional delicatessens. Currently, Parmacotto aims to reach an annual growth of 25 percent within the next three years, with a target turnover of $20 million by 2020.
Interested in checking out Parmacotto’s line of products? I sure am! Attendees can stop by booth #2669 at this year’s SFFS, June 23-25.