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Parmigiano Reggiano Consortium Details Retail and Foodservice Opportunities; Alessandro Cagnolati and Chef Michele Casadei Massari Share

Parmigiano Reggiano Consortium Details Retail and Foodservice Opportunities; Alessandro Cagnolati and Chef Michele Casadei Massari Share


ITALY
Friday, October 6th, 2023

Consumers’ love of cheese knows no bounds. With the category’s vast range of uses and flavor profiles, the eating opportunities are endless, especially when it comes to Parmigiano Reggiano. Supported by so many options, retailers can use the cheese’s quality, versatility, and popularity to boost sales for the cheese case all year round.

Alessandro Cagnolati, International Trade Marketing Specialist, Consorzio del Formaggio Parmigiano Reggiano“It must be clearly labeled as Parmigiano Reggiano cheese, and the correct name descriptor or logo, PDO seal if packaged in Italy, and dotted rind must be visible to ensure authenticity,” says Alessandro Cagnolati, International Trade Marketing Specialist at the Consorzio del Formaggio Parmigiano Reggiano, as he details for me the ways grocers can maximize sales. “Merchandising with complementary products builds baskets and helps shoppers see that it can be part of a simple solution. We have seen great success when a display is created featuring the cheese and the wheel.”

Made from only three simple, high-quality ingredients and following a meticulous maturation process, Parmigiano Reggiano will have a superior quality each time it is bought and served. This is one of the reasons that shoppers frequently seek out the cheese. From the retailer’s perspective, its versatility and high value contribute to supporting the value of the entire deli section.

The Consorzio del Formaggio Parmigiano Reggiano is ensuring authenticity and quality while promoting versatility and value for its Parmigiano Reggiano

However, it is not only retailers that can tap into the power of Parmigiano Reggiano. As United States Brand Ambassador Chef Michele Casadei Massari details, the variety can be used by chefs in many unique ways that showcase its delectable flavor.

Casadei Massari, Chef (Photo credit: Elio Sofia)“When it comes to Parmigiano Reggiano PDO, I adhere to a simple yet specific rule: I either pair it with contrasting elements or seek similarities, much like how one might approach pairing wine with food,” Chef Casadei Massari states. “Parmigiano Reggiano PDO possesses a vital component—the terroir—that is intricately linked to its unique relationship with the land and boasts a heritage that spans almost a millennium. This historical connection serves as a constant wellspring of inspiration for me.”

According to Chef Casadei Massari, some of the ways that Parmigiano Reggiano can be used include:

  • Soups: Just a sprinkle on top of a hot bowl of soup can add depth and richness to the flavors
  • Baking: It can impart a savory and nutty note to your baked goods, creating a delightful contrast to the sweetness of cheesecake or the crustiness of bread
  • Cocktails: Some mixologists use Parmigiano Reggiano PDO in cocktail recipes by creating Parmigiano Reggiano PDO-infused spirits. It adds a unique savory element to drinks and can be a great conversation starter at gatherings
  • Mozzarella Substitute: It melts beautifully and adds a more complex, nutty flavor to your dishes
  • International Flavors: Indian dishes like saag paneer or using it in Japanese cuisine like soba or ramen showcases its versatility. Its natural umami enhances the overall taste profile and creates a memorable fusion of flavors

The chef's favorite Parmigiano uses are Pasta Pomodoro, clam chowder, cheesecake, and caviar. All of which can inspire other chefs and consumers as well. All retailers must do is display Parmigiano Reggiano alongside necessary ingredients and recipe cards if desired.

The variety can be used by chefs in many unique ways that showcase its delectable flavor

“Parmigiano Reggiano is what I affectionately term an ‘über Ingredient,’ borrowing from the concept of ‘über’ to signify its extraordinary versatility and unrivaled uniqueness. It's my culinary companion of choice, whether I'm devising, elevating, or simplifying a dish,” adds Massari.

From elevated dishes to quick snacks and appetizers, the uses for Parmigiano Reggiano run the gamut. Alessandro and Chef Casadei Massari have shown that opportunities lie in the retail and foodservice sectors for the variety. Chefs and retailers need only open their minds, and the cheese will do the rest.

Parmigiano Reggiano
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