PARTNERS®, A Tasteful Choice Company, is infusing the bakery category with retro nostalgia thanks to a new flavor and packaging launch. The four new Classic flavors—Crispy Cornbread, Sweet Butter, Crispy Cheese, and Lightly Salted—will be donning the efforts of the brand’s latest refresh, including new retro packaging.
“To say our buyers are responding positively to these new crackers and packaging would be an understatement,” said Cara Figgins, President of PARTNERS. “This is truly the most excited we’ve seen them—across the board—about new PARTNERS products in our company’s 28-year history. We believe we’ve hit the target for the new decade with our innovative recipes for these sweet and savory ‘new yet old-fashioned’ snack crackers and how we are presenting them.”
PARTNERS developed these four Classic American favorites, slow baked with simple ingredients and nothing artificial, based on valuable input from its distributors, retailers, and consumers, according to a press release, and already has received widespread enthusiasm from its buyers.
In addition to the new flavors, PARTNERS also redesigned the All-American packaging to give it a more vintage retro feel. The packaging was also reconstructed to harken back to the homemade baked goods’ taste and quality—which come from a time when recipes were made from scratch and with simple ingredients.
As we move farther into 2020, and await all that PARTNERS and other brands in the industry have up their sleeves, Deli Market News will continue to report on the latest.