Perdue® Foods enters into the plant-based sector with the launch of PERDUE® Chicken Plus™ Nuggets, Tenders, and Patties blended with vegetables for kids! The company’s goal is to offer parents new ways to fill the vegetable void without sacrificing flavor or nutrition.
"Perdue Chicken Nuggets have been a staple for families for years, but we wanted to provide an easy way to round out the meal and help parents put an end to the 'eat your vegetables' battle," said Eric Christianson, Chief Marketing Officer for Perdue. "By blending plants and vegetables with the Perdue chicken families love, not only are we helping to meet demands for millions of parents, but we are appealing to the growing number of flexitarian families who have an increased commitment to getting more plants and vegetables in their families' diets."
According to a press release, Perdue aims to create a new way to make frozen chicken nuggets, tenders, and patties with its latest innovation PERDUE® Chicken Plus™ blends of cauliflower, chickpeas, and plant protein.
Christianson said many of the new plant-based products are geared for vegetarian adults with strict meat-replacement requirements, and not just for kids.
To appeal more to kids, PERDUE Chicken Plus is available in the playful, favorite, panko dinosaur-shaped nuggets format, as well as crispy rice tenders and panko patties. Kids who tasted the new PERDUE Panko Dino Chicken Plus Nuggets were very satisfied with the texture, flavor, and overall look.
"Boosting meat with high-quality plant protein is a great way to give the consumer more choices while enhancing both sustainability and nutrition," said Paul Shapiro, CEO of The Better Meat Co., with whom Perdue partnered to source some of the plant-based ingredients.
Each serving is complete with one-quarter cup (half a serving of vegetables) and is made with 100 percent all-natural ingredients and no-antibiotics-ever white meat chicken.
"We are very pleased that Perdue is offering a blended product, and we welcome this important step forward. By integrating plants into their core products, Perdue has started on the journey to diversify their offerings and meet the growing consumer demand for plant-based proteins," said Alison Rabschnuk, Director of Corporate Engagement at The Good Food Institute. "Perdue is listening to consumers and responding to the meteoric rise in interest in plant-based foods. It's clear from the research that consumers are looking for plant-based foods that deliver on taste, texture, and nutrition, while also offering flavor experiences that are familiar."
PERDUE Chicken Plus comes in a 22 oz bag with a suggested retail price of $6.99. The product will be available in foodservice and found in the freezer aisles at retailers across the country beginning in September 2019.
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