The Pillsbury Bake-Off™ Contest made a grand return for its 52nd year, bringing a festive twist with football mom and baking enthusiast Donna Kelce at the helm. This year’s theme, “Holiday Family Favorites,” promised to unite families through cherished recipes, with one lucky home cook taking home a grand prize of $50,000. The contest, set to drive consumer engagement and brand loyalty, will be held from now until September 30.
“During each Pillsbury Bake-Off contest, we love to see Pillsbury fans sprinkle their creativity into home-baked recipes that they share with loved ones,” said Gini Mines, Brand Experience Senior Manager. “With Donna’s beloved recipe and home baking skills and the Doughboy’s trusted approval, the hosts are a winning duo, and we can’t wait for them to uncover our fans’ best holiday family-favorite recipes this season.”
The Pillsbury Bake-Off Contest has been a significant part of American culinary tradition since 1949. It has continually showcased home bakers’ creativity, celebrating the recipes that bring families together during the holidays. According to a press release, the contest has inspired countless home cooks to elevate their family favorites with Pillsbury products.
The Pillsbury Bake-Off Contest not only highlights exceptional culinary talent but also reinforces the value of family traditions through baking. This annual event serves as a key touchpoint for connecting with consumers and promoting the enduring appeal of home cooking during a critical retail period.
“I’ve been baking my family’s favorite holiday dish for decades,” shared Donna Kelce. “I can’t wait to see other families submit their best holiday dishes to this year’s Pillsbury Bake-Off Contest and am looking forward to finding new inspiration for my own family holiday meals!”
For more upcoming holiday fun, keep reading Deli Market News.
