When the saltiness of a good cut of meat and the creaminess of a sharp cheese collide, it’s a match made in charcuterie heaven. Principe Foods believes so as well, for the protein purveyor recently launched a new-to-market “Double D.O.P. Snack Pack” with Prosciutto di Parma and Parmigiano Reggiano, featuring a never-before-seen pairing of truly Italian cured meat and cheese.
“After months of working from home and being restricted from road trips, parks, and picnics, Americans are slowly—and safely—starting to regain a taste of the freedom that they’ve taken for granted,” Alberto Minardi, CEO, stated. “As we welcome summer, consumers will be looking to complement their escapes, adventures, and small gatherings with a snack that refuses to be secondary. One that encapsulates culinary excellence, world-class quality, from-the-market freshness, and refined taste.”
When times get tough, people want cheese. According to the press release, purchases of cheese snacks within the United States rose by approximately 11.5 percent. Studies have also shown that consumers snack on average four times a day. This rate is only expected to rise as eating habits continue to transform across the globe. More recently, sales of meat/cheese snack packs have gone up 46 percent in the last 60 days, both online and at retail stores.
Conveniently designed with separate, clear compartments for the Parma Prosciutto and Parmigiano Reggiano, each Principe D.O.P. Prosciutto di Parma and Parmigiano Reggiano Snack Pack offers an easily accessible and delicious snacking experience. Aged 16 months, every snack pack includes two ounces of prosciutto and 1.5 ounces of cheese. Starting in July, each case will contain 12 snack packs weighing 3.5 ounces each.
This snack pack meets the health requirements of today’s demanding consumer. It’s high in protein, gluten-free, and ideal for Keto or Paleo diets. The Principe D.O.P. Prosciutto di Parma and Parmigiano Reggiano Snack Pack is the perfect “grab and go” option to simultaneously satisfy dietary restrictions and serious savory cravings.
Great for entertaining, the snack pack’s Parma Prosciutto and Parmigiano Reggiano pair perfectly with artisanal beer, fruit—melon is recommended—or Italian wine. This pairing potential opens opportunities for cross-promotion with wine and beer products, and the Principe D.O.P. Prosciutto di Parma and Parmigiano Reggiano Snack Pack can also be merchandised in both the deli and specialty sections of retail establishments.
To find out more about this delectable duo, click here.
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