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Publix Unveils Plans to Phase Out GreenWise Market Banner

Publix Unveils Plans to Phase Out GreenWise Market Banner

Monday, May 22nd, 2023

Florida-based retailer Publix recently disclosed a strategic operational pivot to its family of grocers. The retailer announced it will begin phasing out its GreenWise Market banner.

Publix reintroduced the concept back in early 2017. The Florida-based grocer recently confirmed that it will transition eight of its GreenWise Market locations to traditional Publix stores, according to reporting from Tampa Bay Business Journal.

As noted in the report, Publix’s GreenWise Markets are smaller than their traditional counterparts, with an emphasis on organic and specialty products in addition to prepared and made-to-order offerings.

As part of an operational pivot, Publix will begin phasing out its GreenWise Market banner

A time frame for the transition has not yet been announced. Currently, Publix has GreenWise locations in Tampa, Odessa, Lakeland, Boca Raton, Nocatee, and Tallahassee, Florida, as well as Mountain Brook, Alabama.

Following the transitions, Publix will implement some GreenWise Market features into its traditional stores.

Deli Market News will keep an eye on the landscape to report on the latest.