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REAL FOOD FROM THE GROUND UP® to Debut Elevated New Look and New Products this Spring

REAL FOOD FROM THE GROUND UP® to Debut Elevated New Look and New Products this Spring


FAIRFIELD, NJ
Friday, March 27th, 2020

We in this business know, the look of a product is as important as the taste! Luckily for REAL FOOD FROM THE GROUND UP®, its bold new look matches its bold taste! Designed to attract a broader consumer audience, the refresh increases shelf presence and makes it easier for shoppers to see the veggie and nutritional call outs.

Deb Holt, Chief Merchandising Officer, REAL FOOD FROM THE GROUND UP®"We have grown-up and evolved our brand since launching less than two years ago and the new visual identity reflects what consumers have been telling us," said Deb Holt, Chief Merchandising Officer. “The enhanced look embodies our commitment to inspire all snack lovers to live healthier and snack happier. We are 'Keepin' It Real,' from the ground up—literally—and use the best ingredients that nature has to offer in our deliciously crunchy, plant-based snacks.”

Designed to attract a broader consumer audience, REAL FOOD FROM THE GROUND UP®'s brand refresh increases shelf presence and makes it easier for shoppers to see the veggie and nutritional call outs

The cracker company is also releasing three new butternut squash-based product offerings, to join its cauliflower counterparts: Butternut Squash Tortilla Chips and Butternut Squash Stalks (Puffed Snack)

Aaron Greenwald, President, REAL FOOD FROM THE GROUND UP®"Extending Butternut Squash to Tortilla Chips and Puffed Snacks, or as we call them 'Stalks,' was a natural addition to our plant-based snack offerings," said Aaron Greenwald, President, in a recent press release. "Our consumers and trade partners asked for more veggies and we are giving it to them—eating right doesn't need to be full of tradeoffs.”

REAL FOOD FROM THE GROUND UP, which is powered by start-up veterans and Co-Founders of Halen Brands, Jason Cohen and Leigh Feuerstein, was launched in 2018 with a line of snacks, made with real cauliflower, that included crackers and pretzels. In 2019, under the leadership of Greenwald and COO and Creator Vincent James, the brand expanded the cauliflower-based line to offer Stalks (Puffed Snacks) and Tortilla Chips.

Jason Cohen, Co-Founder, Halen Brands"Snackers today want to feel good about their own choices and what they give their loved ones," said Cohen. "We have been able to rethink your favorite snacks using real, plant-based ingredients so you can be proud to share with your friends and families—either at home, on the go, or online! They taste great and leave you wanting more."

Keep reading Deli Market News as we cover the latest in snacks, crackers, and more.

REAL FOOD FROM THE GROUND UP®
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