As the foodservice industry continues to evolve, Rich Products (Rich’s), a global, family-owned food company, has revealed its 2025 trends outlook, offering key insights into the shifting landscape of consumer behavior. Conducted by Rich’s Strategic Insights team, the report highlights how convenience, customization, and a redefined value equation are driving change across the industry.
“Consumer behavior across the foodservice industry is shifting rapidly, driven by convenience, customization, experience and an evolving value equation," said Amanda Buonopane, Senior Manager, Strategic Insights, Rich Products. "Not only are we seeing ecommerce continue to surge – both in delivery and personalized experiences – but we’re also seeing a shift in how consumers define value in food and beverage choices. Operators that adapt to these shifts will be best positioned for long-term success.”
Rich’s identified three major trends shaping the foodservice industry in 2025: beverage innovation, a redefined value equation, and the continued dominance of ecommerce. These trends are expected to influence how operators approach menu development, customer engagement, and overall business strategies.
Beverage Innovation Fuels Growth
The beverage category is undergoing a wave of transformation, with specialty drinks like “dirty” sodas, refreshers, and healthier soda alternatives gaining traction. Trends such as the “Stanley cup movement,” which promotes better hydration habits through reusable drinkware, are also influencing consumer behavior. Additionally, the rise of mocktails is reshaping social occasions, offering sophisticated non-alcoholic options.
Consumers are increasingly turning to beverages to satisfy both indulgent and better-for-you urges, with preferences ranging from dessert-inspired flavors to fresh and healthy profiles. These shifts are driving new product launches and menu adaptations, presenting significant opportunities for foodservice operators to innovate.
Value Becomes Redefined
The concept of value is evolving beyond price, with consumers now considering factors like quality, convenience, and experience in their purchasing decisions. As selective spending becomes the norm following recent economic challenges, consumers are seeking offerings that feel “worth the dollar” rather than simply the cheapest options.
This shift creates opportunities for foodservice operators to stand out through menu innovation and experiences that align with these changing expectations. By focusing on relevance and quality, businesses can better meet the demands of today’s discerning consumers.
Ecommerce Continues to Dominate
While traditional dining faces ongoing challenges, ecommerce remains a dominant force in the foodservice industry. Platforms like DoorDash have maintained strong demand, proving that convenience is more than a passing trend. Additionally, e-grocery services are expanding their reach, attracting new demographics through personalized shopping experiences.
Rich’s notes that this sustained growth in online food delivery and e-grocery services underscores the importance of customization and convenience in today’s market. Operators who embrace these trends will be better positioned to thrive in an increasingly digital landscape.
