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RIND® Snacks Acquires Small Batch Organics; Matt Weiss and Lindsay Martin Share

RIND® Snacks Acquires Small Batch Organics; Matt Weiss and Lindsay Martin Share


NEW YORK CITY, NY
Monday, February 19th, 2024

Two powerful brands are coming together to score increased capabilities as RIND® Snacks unveils its acquisition of Small Batch Organics.

Matt Weiss, Founder and Chief Executive Officer, RIND® Snacks"Today marks the start of a fruitful new chapter in RIND's journey as a leading, better-for-you snack brand," noted Founder and Chief Executive Officer Matt Weiss. "The addition of Small Batch and its dedicated team enhances our ability to craft premium, healthy, and innovative snacks for more customers in a flexible and highly scalable manner.”

Small Batch Organics is a Vermont-based manufacturer of award-winning granola products. As a press release explained, this deal marks a major milestone in RIND's evolution from a leading dried fruit brand into a vertically integrated healthy snack platform.

Two powerful brands are coming together to score increased capabilities as RIND® Snacks unveils its acquisition of Small Batch OrganicsThe release continued, noting that the company's product innovation and manufacturing expertise—combined with RIND's strength in sales, distribution, and brand affinity—creates a dynamic snacking business that spans approximately 12,000 retail stores and is slated to generate over $25 million in retail sales by year's end.

Lindsay Martin, Founder, Small Batch Organics"RIND and Small Batch share a special kinship that makes this outcome such a natural fit. Our products and values are highly complementary, and we're thrilled to be joining forces with RIND on its mission to produce delicious and sustainable snacks for people and planet," said Small Batch Founder Lindsay Martin, who now oversees production and new product development for the combined business.

Following the transaction, Small Batch's products will be rebranded as RIND over the course of the year. The includes the release of several collaborative innovations, such as the duo’s first joint product: RIND Cherry Cashew Crunch.

This deal marks a major milestone in RIND's evolution from a leading dried fruit brand into a vertically integrated healthy snack platformThe new launch features upcycled cherries, spiced cashews, and vanilla granola clusters and is the first in RIND's new fruit, nut, and granola REMIX line. This exciting debut rolls out at Sam's Club stores nationwide this month and select Walmart, Wegman's, and Hudson News locations this spring, as well as Amazon, Misfits, and Thrive Markets.

To read more about this strategic brand play, click here.

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