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Roth® Cheese Adds Chèvre to its Collection of Specialty Cheeses

Roth® Cheese Adds Chèvre to its Collection of Specialty Cheeses


FITCHBURG, WI
Wednesday, May 15th, 2019

The goat cheese category has called Roth® Cheese’s name and the specialty cheesemaker is heeding the call. This week, the company announced it is expanding its product offering to include Roth Chèvre, an earthy fresh goat cheese that marks Roth Cheese’s first foray into the popular goat cheese category.

Heather Engwall, Vice President of Marketing, Emmi Roth“With the introduction of Chèvre, we’re expanding our capabilities to meet market demand for a versatile, flavorful cheese with a variety of uses,” said Heather Engwall, Vice President of Marketing for Emmi Roth. “As goat cheese grows in popularity with consumers, we are committed to offering our retail and foodservice partners access to several formats of goat cheese to fit their customer’s needs.”

In a press release, Roth Cheese cited IRI data that outlines how goat cheese volume sales have gained over each of the past five years, while a Dairy Farmers of Wisconsin 2018 Cheese Category Review and Datassential MenuTrends™ report details how goat cheese is the fastest growing category of cheese. In fact, according to the report, goat cheese can be found on 24.3 percent of operator menus, which is an increase of 14 percent since 2014.

The product is available in plain and seasonal flavors—including Classic, Honey, Peppercorn, Garlic & Herb, Rolled Cranberry, and Wild Blueberry

Roth Cheese is rolling out its new Chèvre product nationwide in a variety of retail and foodservice formats. The product is available in plain and seasonal flavors—including Classic, Honey, Peppercorn, Garlic & Herb, Rolled Cranberry, and Wild Blueberry—in 8 oz and 4 oz logs, 4 oz crumble cups, and 1-ounce medallions for the grab-and-go retail consumer. Foodservice offerings include bulk 10.5 oz logs and crumbles in anything from 2-pound cups to 20-pound pails.

For more details on Roth Cheese’s latest product debut, visit rothcheese.com/chevre. And for more deli, dairy, bakery, and specialty foods debuts of all sorts and kinds, stick with us at Deli Market News.

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