A new brand is gracing retail shelves, as New Zealand-based Rutherford & Meyer has revealed its latest release. The company is launching its new Upcycled Grain Project (UGP) brand, complete with a range of upcycled snacks aiming to fight food waste and provide sustainably delicious snacks for consumers.
“These grains are everything for us! We want to celebrate not only their positive environmental impact but also their inherent goodness,” Jan Meyer, Owner, explains. “Our aim is to make delicious snacks that sustain us through our busy lives.”
Not only does upcycling its ingredients minimize food wastage and the amount of discarded materials, it also reduces the need to produce new materials. According to a press release, UGP used rescued spent brewers’ grain, which is discarded once the beer is steeped. These grains are sugar free and are packed full of protein and fiber.
UGP’s Parmesan and Rock-Salt flavored crackers were launched earlier this year. Now available across America in the deli section of brick-and-mortar stores and online via Snackmagic, Bubblegoods, and Amazon, these crunchy bites are a sustaining snack and pair perfectly on a platter.
Is upcycled food the way of the future? Deli Market News will keep you informed as more innovative concepts come to light.