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Safeway Launches New Format With Focus on Natural and Organic Items

Safeway Launches New Format With Focus on Natural and Organic Items

Wednesday, August 5th, 2020

Capitol Hill has a new format in town, and it comes from Safeway. This all-new shopping experience is sure to help the retailer gain a leg up on other competition settling in the area.

Tom Lofland, President, Eastern Division, Safeway“We are delighted to grand open our beautiful new Capitol Hill grocery store, on the same site where our previous store stood until two years ago,” said Tom Lofland, President of Safeway’s Eastern Division. “This conveniently located neighborhood store will offer many unique features and products. Customers will be sure to enjoy the beautiful, modern design and the wide selection of products, including organic, natural, and healthy goods across all departments. We know the Capitol Hill Safeway will be a wonderful addition to the community.”

A press release explained that the new store will stand at 60,236 square feet and serve a critical region of the state. This opening is expected to kick off an entire month of innovative renovations set to revamp the area’s entire store network, including two other stores in Washington DC, one in Silver Spring, Maryland, and one in Arlington, Virginia.
Shoppers on Capitol Hill will be met with an all-new shopping experience this month as Safeway prepares to open up a new and improved store on August 12

The new store will house over 3,700 new items, with an emphasis on new specialty items across grocery, dairy, and frozen foods.

The Safeway deli will include new features such as poutine, a BBQ sandwich bar, a sushi bar, poke bowls, a specialty cheese shop, charcuterie, and an increased selection of grab-and-go packaged meal options.

The Capitol Hill store’s meat department will offer dry-aged beef and will allow customers to place advance orders for dry-aged choice beef ribeye or New York strip steaks, aged from 21 to 42 days. The department will also offer a wide selection of organic, grass-fed, natural, and choice grade beef items.

How will this new format change Safeway’s overall approach to retail? Deli Market News will keep covering the latest.