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Saputo's Montchevre® Launches New Brand Campaign

Saputo's Montchevre® Launches New Brand Campaign

Wednesday, May 20th, 2020

When I hear the words “new launch,” I’m immediately hooked! Sprinkle in one of the top performing goat cheese brands in the U.S., and you’ve got a recipe for success. Saputo-owned brand Montchevre® recently announced both its new brand campaign, “Try it with a little goat,” and a new variety set to hit retail shelves this spring.

Montchevre®, a Saputo brand, recently unveiled a new goat cheese product, the Blueberry Lemon log

Sparking this excitement is the brand’s hotly-anticipated arrival of its newest cheese log, Blueberry Lemon. This award-winning flavor puts a tangy twist on the already top-selling Montchevre Blueberry Vanilla flavor fans have enjoyed for years. Hand-rolled in wild blueberries and infused with lemon zest, this fresh goat cheese will be perfect for snacking, picnics, and cheeseboards all summer-long.

In order to get consumers more intrigued by goat cheese, the new brand campaign invites and inspires shoppers wandering down aisles to unlock this cheese’s potential to make food even more exciting. A press release explained that analysis of common searches related to goat cheese in 2019 showed most people didn’t know what to do with it, even though they were interested in tasting it.

Montchevre's new branding campaign helps consumers understand the greatness and versatility of goat cheese

The new campaign takes care of this, since the Montchevre brand will share content that answers top consumer questions related to goat cheese and equip fans with the tips and recipes they need to easily introduce the cheese into their regular food routines. It will begin appearing on top online food sites, social media, and blogger partner websites this spring.

Stick around for all things cheesy!