The sweet taste of bread is always one to look forward to, especially when it comes to the dessert-inspired creations from Sara Lee®. The Bimbo Bakeries USA brand is gearing up for a national sweepstakes centered around its newest Artesano™ Sweet Loaf varieties, Cinnamon and Maple & Brown Sugar, that will bring shoppers to shelves.
“Parenting comes in all shapes, sizes, and varieties. Many of us are parents ourselves, so, Sara Lee Bread understands the heightened stress that parents and caregivers have felt throughout the pandemic,” said Jinder Bhogal, Brand Manager at Sara Lee Bread. “We’ve listened to our fans and sought out new ways to brighten their days, raising the ordinary to extraordinary with Sara Lee Bread. We felt there was no better way to introduce our new varieties than by celebrating the efforts of parents and caregivers everywhere. We hope new flavors and sweepstakes not only elevate breakfast, lunch, and snack time but provide an element of fun, joy, and excitement to those who need it most.”
Made with real morsels of flavor consumers can see and taste, Sara Lee Artesano’s new sweet varieties have the same soft and smooth texture that only comes from the Artesano Bakery Bread lineup.
To entice shoppers to enjoy these delectable new varieties, Sara Lee is hosting a sweepstake where fans, devoted and new, can win some sweet swag on the brand’s Instagram page.
From October 16 to November 6, 50 Artesano fans will receive coupons to enjoy the new Sweet Loaf varieties. Ten random winners will receive a $100 American Express gift card to savor a sweet moment with friends, loved ones, or solo. One deserving parent, guardian, or caregiver will win the $5,000 cash grand prize for a ‘Sweet Escape’ of their choosing to honor their above and beyond efforts throughout the pandemic.
Available in the bread aisle of grocery stores and major food retailers nationwide with a suggested retail price of $3.99, the new Sara Lee Artesano loaves are perfect for everything from French toast to sweet and savory sandwiches. Both Cinnamon and Maple & Brown Sugar Sweet Loaves have a handmade taste and mouthwateringly soft texture.
These new varieties join a decadent lineup that includes Original, Golden Wheat, Brioche, and Potato, where each loaf is sliced thick with a dash of flour dusting and a distinctly creamy character.
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