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Savencia Unveils Latest Products and Rebrands

Savencia Unveils Latest Products and Rebrands


NEW HOLLAND, PA
Sunday, March 1st, 2020

After almost a full year of inspiring foodservice providers to cook up new culinary creations, Savencia’s Pourable Cream Cheese is celebrating another major win: nabbing the coveted title of Most Innovative Dairy Product at the Gulfood food and beverage show in Dubai.

David Frey, Associate Marketing Manager, Savencia“We are very appreciative that we were even considered this year amongst some of the biggest dairy companies from around the world,” David Frey, Associate Marketing Manager, shared with me following the win. “To be considered in the same wheelhouse as these companies and to receive recognition from the Gulfood group is incredible. It’s also really exciting to see the industry's feedback to our Pourable Cream Cheese. Gulfood confirmed for us that there really isn’t anything else like it in its category.”

Since its initial launch, David explained, the Pourable Cream Cheese has played a pivotal role in encouraging foodservice providers, chefs, and restaurant chains to rethink the applications of cream cheese. Though the item has a standard identity, its pourable format has helped it expand the reach of cream cheese into new menu items and drum up additional uses for the staple.

Savencia’s Pourable Cream Cheese nabbed the coveted title of Most Innovative Dairy Product at the Gulfood food and beverage show

While a win at any award show is news enough for us at Deli Market News, David was quick to share that the company’s latest award is only the start of Savencia’s current efforts. These efforts also include rebranding its traditional Smithfield cream cheese brand and launching its Crème de Blue in the foodservice sector.

“Since 1935, the Smithfield brand has spread original Amish recipes across the retail and foodservice sectors. Now, we’re rebranding and updating the packaging to capture a new look and feel, while still paying homage to the timelessness and legacy of the Smithfield name," David explained. “The packaging fits modern sensibilities with a whole new aesthetic. The rebrand will include retail and foodservice formats. Packaging is often ignored in the foodservice space, but we wanted our foodservice packaging to be as beautiful as the dishes coming out of the sector.”

Savencia is rebranding its traditional Smithfield cream cheese brand and launching its Crème de Blue in the foodservice sector

Savencia is also translating this dedication to foodservice branding over to its relatively new product, Crème de Blue. The spreadable cheese was a reformulation of the company’s Crème de Brie and an addition to a burgeoning line.

“We spent the last year working on a new recipe to incorporate the Crème de Brie with a blue cheese that has the same rich, creamy taste and spreadability as the original. While we launched this item at retail last year, we wanted to bring it to foodservice, so we’re launching a 3-pound tub in March,” David noted. “The size makes it good for applications like a standalone side dip, spread, on sandwiches and pizza... It’s absolutely delicious, and our research and development team did a great job. The packaging looks phenomenal and will be debuted at the International Pizza Expo next month.”

There’s always something new to accomplish when you’re a forward thinker in the deli, dairy, cheese, and bakery industry. Savencia is just one provider raising the bar and positioning itself as a strategic partner to retailers and foodservice operators thanks to the innovation of its product line. As more providers join this fray, Deli Market News will continue to bring you the latest.

Savencia Cheese USA
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