The best way to eat noodles is to slurp them up, that’s how you let the chef know they taste good! A-Sha Foods is paving the path for shoppers to slurp boldly with its latest A-Sha Noodles product launch, Mandarin Noodles with Reduced Sodium. Hitting Costco shelves in Texas and the Bay Area in California, these noodles offer the same great taste with 40 percent less sodium than instant ramen noodles.
“Ramen noodles haven’t changed much in the last 40-plus years. Here at A-Sha Foods, we innovate the ramen noodle aisles with our better-for-you solution to enjoy the nostalgia and comfort of delicious hot ramen noodles with a more grown-up quality and sophistication,” Young Chang, President of A-Sha Foods, shared with Deli Market News. “Our newest reduced sodium offering continues that story.”
A-Sha Noodles is an AAPI-owned noodle brand known for its patented 100-year-old legacy noodle recipe from Tainan, Taiwan. To meet a more health-conscious demographic, the company has created its new Mandarin Noodles with Reduced Sodium product with 40 percent less sodium than instant ramen noodles, reducing the amount from 1760 mg to 1030 mg.
According to the company, all the noodles are simply made with wheat, salt, and water; receive a unique 18-hour air-drying technique (never fried or frozen); and are packed with plant-based protein. Cooking in five minutes or less, the noodles come with flavor-packed sauces like sesame scallion or Ma-La chili, and can be easily topped with ingredients from a fried egg to fresh scallions to chili crisp, and beyond.
With this much potential for creativity and growth, the company is also eyeing new markets to enter.
“A-Sha Foods continues to expand into new sales channels in club, grocery, mass retailers, and online daily, and we want to be where the customers are in a true omnichannel approach with all our products,” concluded Chang.
The Mandarin Noodles with Reduced Sodium are available online and in Costco stores in Texas and the Bay Area, California.
Stick with Deli Market News as we continue to eye the latest products to hit shelves.
