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Silver Fern Farms Highlights Sustainability Commitment with Launch of Net Zero Carbon Beef Product; Rob Hewett and Simon Limmer Comment

Silver Fern Farms Highlights Sustainability Commitment with Launch of Net Zero Carbon Beef Product; Rob Hewett and Simon Limmer Comment


NEW ZEALAND
Thursday, July 29th, 2021

Continuing its commitment to sustainability, Silver Fern Farms is driving home its vision of becoming one of the world’s most sustainable grass-fed red meat companies.

Rob Hewett, Co-Chair, Silver Fern Farms“We have set targets to stretch us, but we are ready for the challenge. If anything, we are committed to investing to accelerate our progress to achieve these significant milestones early,” stated Co-Chair Rob Hewett. “Companies face competing pressures to drive decarbonization, invest to serve the consumer’s future needs, and deliver sustainable value to all stakeholders as they seek to forge their own path to address the challenges we collectively face. Today, we have announced our path, and in doing so we have committed to a clear vision of who we want to be and how we are going to get there. Our company’s strong financial performance over recent years and its robust balance sheet underpin our confidence to take these bold steps."

According to a press release, the key Silver Fern Farms commitments include:

  • Launching its first range of Toitū Net Carbon Zero Certified Beef in the United States in late 2021
  • Committing to a ‘Regenerative’ future
  • Ending coal use in its processing plants by 2030
  • Joining the International Science Based Targets initiative (SBTi) by the end of 2021

Silver Fern Farms is driving home its vision of becoming one of the world’s most sustainable grass-fed red meat companies through several new commitments

The announcement was made at Silver Fern Farms' annual farm conference in Wellington, New Zealand, earlier this July.

“Silver Fern Farms is committed to supporting our farmers to contribute to these goals, through knowledge transfer and market-led incentives. This is because we believe there is great opportunity to leverage this leadership position in our markets via our strong brand and customer partnerships,” added Hewett.

Chief Executive Officer Simon Limmer commented that Silver Fern Farms is committed to going above and beyond the minimum required to protect the environment.

Simon Limmer, Chief Executive Officer, Silver Fern Farms“We want to embed sustainability into our brand promise. This demands not merely doing less harm, but doing greater good by ultimately enhancing the eco-systems we operate in,” he remarked. “Consumer concerns are increasing with respect to soil health, emissions, biodiversity, agricultural intensity, water quality, and the resilience and sustainability of the current food system. Alongside this, the global regulatory environment and community expectations are demanding that each of these areas are addressed by corporates and producers. There is only one direction of travel for our industry and Silver Fern Farms wants to be out the front leading.”

Limmer also noted that Silver Fern Farms has shaped its capital investment program in recent years to support its sustainability goals. This includes investment in transitioning from using coal to using electricity and biomass, smart lighting, hot water system management, and overall water use reduction.

Throughout 2021, Silver Fern Farms will continue that investment, including investing in co-funded projects with the Energy Efficiency and Conservation Authority to halve Silver Fern Farms’ coal consumption by 2023 and reduce by two-thirds by 2025.

“Across our processing plant network there is still significant investment to be made to get all plants to where we want them to be. This will take time, but the required investment is a key part of our short-to-medium term financial planning,” Limmer concluded. “Now we have made those commitments, our challenge is to keep the momentum going and keep reporting back on progress to all of those with a stake in our progress as we step toward a climate-positive future.”

As more companies continue down this path, Deli Market News will be here to report.

Silver Fern Farms
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