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Silver Fern Farms Launches Net Carbon Zero Beef in the United States; Simon Limmer Discusses

Silver Fern Farms Launches Net Carbon Zero Beef in the United States; Simon Limmer Discusses


NEW YORK CITY, NY
Monday, March 7th, 2022

Introducing a host of products to the United States market, Silver Fern Farms is making key moves to satisfy both environmental and consumer demand. With its latest launch, customers will be able to purchase USDA-approved Net Carbon Zero Angus beef starting this month.

Simon Limmer, Chief Executive Officer, Silver Fern Farms“Taking care of our emissions is our own responsibility, no-one else’s,” stated Chief Executive Officer Simon Limmer. “We are not outsourcing our emissions, rather we are recognizing and incentivizing our farmers for their efforts to create farm environments that are better able to capture carbon, increase biodiversity, and support nature [with] positive food production. In New Zealand, we have a deep connection to nature, and caring for the environment is part of who we are. With our Net Carbon Zero range, we want to show we can produce great-tasting red meat in a way that is better for the planet.”

Beginning March 7, consumers can purchase Net Carbon Zero By Nature branded Angus Rib-Eye and New York Strip steaks, ground beef, and other cuts in supermarkets in New York and Los Angeles, California, according to a press release.

Silver Fern Farms is reducing its emmissions with the latest launch of its USDA-approved Net Carbon Zero Angus beef starting this month in New York and Los Angeles

“The commitment by our farmers to whole-of-farm accountability is real, it runs deep,” added Limmer. “In the last couple of years, many farmers have been tracking and managing emissions on their farms, and in October, over 1,000 Silver Fern Farm farmers attended workshops in every part of New Zealand to calculate their emissions and move toward having emissions management plans.”

The Net Carbon Zero By Nature product offering is a further step along the company’s journey to being climate positive and regenerative by 2030.

As 96 percent of beef emissions occur on-farm, the new product launch further propels the New Zealand provider to become more climate positive and regenerative by 2030

“Through our Net Carbon Zero program, we are connecting our hard-working farmers with customers who want to support them to plant, restore, and regenerate vegetation to increase the amount of carbon their farms can naturally remove from the atmosphere. That’s pretty exciting,” noted Limmer.

Recognizing that 96 percent of beef emissions occur on-farm, Silver Fern Farms created a program in 2018 to map and measure the sequestration potential from the many types of vegetation present on New Zealand farms, as noted in a release. The products, while reducing the company’s carbon footprint, offer the same meat-like taste many consumers crave.

The 100 percent grass-fed products help reduce Silver Fern Farms' carbon footprint while offering the same meat-like taste many consumers crave

“Nothing has changed in terms of our famous 100 percent grass-fed taste profile. All of our cattle browse outside in nature all year-round on a diverse diet of rich clover and rye grasses, on farms that can increasingly offset the emissions they produce. This is truly beef made better,” added Limmer. “Down here in New Zealand, we believe we could just have the kinds of farms the world is waiting for. We look forward to sharing Net Carbon Zero by Nature with our customers and taking another step together toward a nature-positive future.”

As more unique strategies and product launches come to light, Deli Market News will be here to report.

Silver Fern Farms
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