The flavors of a glazed doughnut paired with the snackability of popcorn? This is the amazing experience Frito-Lay’s Smartfood® brand is offering consumers this summer. The company is marrying its ready-to-eat popcorn with Krispy Kreme® Original Glazed Doughnuts® to bring the flavor consumers love to an eating experience they can feel good about.
“When it comes to snacking, our fans look to us for unexpected, fun flavor innovations that help create joyful moments in their day,” said Tina Mahal, VP of Marketing, Frito-Lay North America. “We are constantly looking for inspiration and pushing the boundaries of what’s possible, which is why we’re so excited to be teaming up with Krispy Kreme to give our fans something that’s new and never been done before.”
Drawing on their rich history of providing fans with unique flavor innovations, Smartfood and Krispy Kreme have joined forces to launch Smartfood® Original Glazed Doughnut®. With the debut, the brand is answering countless fan requests asking for doughnut-flavored popcorn that will satisfy their taste buds no matter where they are, whether at home or on the go.
This release comes after Smartfood’s first-ever co-branded limited-edition launch of Cap’n Crunch’s® Crunch Berries Popcorn Mix® in 2020. Looking to continue the momentum into the new year, noted the release, they enlisted a panel of Gen Z consumers to brainstorm unexpected and playful mashups to bring to store shelves. The research showed that a Krispy Kreme fusion would be the perfect addition to the lineup, especially entering the summer months.
Available for a limited time, the new collaborative flavor can be found at Sam’s Club and will be available in-store and online across major retailers nationwide starting May 24, while supplies last. Smartfood Original Glazed Doughnut popcorn comes in 7.75 oz, 2.0 oz, and 18 oz bags.
Deli Market News will keep an eye out for the latest partnerships and innovative releases to come out of the specialty, deli, and dairy sectors.