Longer days and warmer weather have arrived, so let the summer merchandising madness begin! Amid a season that pairs perfectly with grilling and sandwiches, there is no better time to harness the might of the St Pierre Bakery portfolio.
“St Pierre offers authentic French brioche, made with the finest ingredients. Brioche is incredibly versatile, offering a solution for breakfast, lunch, and dinner, but in the summer months, as we head into grilling season, our core range of Brioche Burger Buns, Seeded Brioche Burger Buns, and Brioche Hot Dog Rolls really come into their own,” shares Jake Huber, U.S. Sales Director. “Our brioche offers American bakery staples, but elevated, with the delicately sweet flavor of brioche.”
St Pierre offers simple and easy solutions for shoppers looking to upgrade their seasonal cookouts, driving incremental sales for its retail partners. In fact, shoppers spending slightly more on a premium bread carrier are then more likely to upgrade their meats and cheeses, Jake tells me.
“Brioche is a growing category, and its popularity will maintain momentum as shoppers look for simple ways to upgrade their at-home menus. St Pierre offers authentic brioche products, in the form of American bakery staples,” adds Jake. “Our products are made with authentic recipes, using traditional methods, and the difference is clear. Quality sets us apart—from the in-store experience with our best-in-class in-store execution delivering shopper theatre, to the first bite of authentic brioche, St Pierre does everything with quality at its heart.”
With quality leading the way, St Pierre is opening the door to a variety of exciting merchandising opportunities for retailers.
“St Pierre offers innovative merchandising solutions, which aid sales in a number of different ways. The first is to act as a trip trigger into the in-store bakery and deli, where consumers head for inspiration. Our Eiffel Towers have been proven to increase sales, providing in-store theatre and a customer experience that starts in-store and continues at home. We’ve also introduced a range of new merchandising solutions that will allow retailers to take these principles to other parts of the store. These include new racks, table toppers, and knee knockers to ensure our brand is able to drive sales for retailers across the store, not just in bakery.”
Jake also points to opportunities for retailers to enhance their in-store deli offerings.
“Sandwiches made to order or using recognizable, inspirational, and premium brands like St Pierre can drive sales of in-store sandwiches,” he notes. “Our new brand-building campaign, Eat Avec Respect, is also live now, which means that more people than ever will be engaging with our brand. It’s a great time for retailers to get us involved with their deli programs.”
More exclusive insights regarding this creative campaign are on the way, so stay tuned to Deli Market News!
