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St Pierre Belgian Waffle Wins Gold Sofi Award

St Pierre Belgian Waffle Wins Gold Sofi Award


CANADA
Wednesday, August 26th, 2020

Specialty Food Association’s sofi™ Awards are back and better than ever with some of the biggest names in specialty food taking home the gold. St Pierre is one such company as its Belgian Waffle with Butter has won the gold award in the Breakfast Food category. This high honor distinguishes the product from nearly 2,000 entries across 39 product categories.

Paul Baker, Co-Founder, St Pierre Groupe“It’s an incredible honor to be recognized among our peers within the specialty food industry,” said Paul Baker, Co-Founder. “When we launched the brand to the U.S. in 2012, we had no idea what to expect. It’s been a truly humbling and rewarding experience. And we are so proud of moments like this.”

According to a press release, this is the first time St Pierre has won a sofi Award. As one of the top brioche brands and one of the fastest-growing bakery brands in the U.S., St Pierre has experienced positive year-over-year growth, with sales jumping more than 70 percent in 2019 and another 60 percent in 2020. The Belgian Waffle with Butter is part of a range of more than 20 products including sliced brioche bread, croissants, and filled crepes.

St Pierre's Belgian Waffle with Butter has won the gold award in the Breakfast Food category

St Pierre products are made from authentic recipes in France and Belgium, inspired by European café culture, to elevate meal experiences and make every day magnifique. St Pierre can be found in the bakery department at national and regional retailers like Target, Kroger, Meijer, and Food Lion.

The sofi Awards have been honoring the best in specialty food for 48 years. A panel of expert industry judges selected the sofi Award winners through a blind tasting process. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation.

As our industry friends continue to wow us with their premium products, keep a tab open for Deli Market News.

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