The St Pierre Groupe, whose brands include St Pierre, Baker Street, and Paul Hollywood, has been named the number one branded supplier in the United Kingdom. This honor comes on the heels of significant sales growth across its entire portfolio since March.
“We are delighted to be the U.K.’s number-one branded bakery business for the first time,” stated Paul Baker, Founder, in a statement to KamCity. “However, with an entrepreneurial approach, combined with an adaptable supply chain and dedicated team, our business and brands have continued to thrive despite these unprecedented times.”
According to Nielsen data cited by the news source, St Pierre, Baker Street, and Paul Hollywood are currently growing by 21 percent, 19 percent, and 59 percent in value sales year-on-year respectively.
“Demand for our brands grew phenomenally during lockdown, which we believe is due to consumers seeking out comforting, good quality, versatile, convenient, and good value foods,” Baker added. “As a result, St Pierre, Baker Street and Paul Hollywood are now all in the top five fastest-growing large bakery brands in the U.K.”
Deli Market News will continue to report on how these growing bakery brands are constantly changing the sector.