Innovation in the bakery aisle is especially relevant during this time as consumers look for comforting ways to diversify their holiday meals. St Pierre set out to capture consumer sales as they go in search of new products, recently teaming up with Kroger to bring its first seasonal product to market. The holiday-inspired Star Brioche complements St Pierre’s regular Tear and Share products and will be listed exclusively across Kroger’s entire store network.
“We are always looking to find new ways to work with our retail partners and this is another example of how we listen to our consumer audiences and our retail partners in tandem,” said Paul Baker, Founder of St Pierre. “Our regular Tear and Share products are in our top seven best-selling products nationwide, but they sell particularly well on the West-Coast, where Kroger already has a significant presence. What’s more, during the holiday season, there’s a natural increase in impulse purchases. As the only brioche brand to be stocked in Kroger’s in-store bakery, we worked together to develop a new product that will help drive impulse sales in a key period.”
The new product features an innovative star-shaped design, the brand’s famed sweet, light brioche, and delicate vanilla custard swirled throughout. I’m sold! Launching just in-time for the holiday season, this partnership offers new opportunity for both Kroger and St Pierre, according to a press release.
Kroger first listed St Pierre products in 2018, four years after the St Pierre brand launched Stateside. Working closely alongside its retail partners to ensure a ‘magnifique’ shopping experience, St Pierre has benefitted from an experimental approach to marketing, creating European theatre for shoppers in-store, online, and via advertising.
“We hope that as we build further brand awareness, we can continue to work with retailers and bring innovative products to market,” Baker continued. “Our unique proposition means that we can meet consumer demand in a way that no other brand can.”
Designed to be warmed in the oven or used to elevate popular French toast recipes, St Pierre Star Brioche To Share is available exclusively at Kroger until the end of the year, while stocks last.
For more exciting partnerships surrounding the holidays, stick with us at Deli Market News.