Stater Bros. Markets hit the newswires this week with the announcement of a fresh rebrand. In tandem with a company refresh, the retailer rolled out its Bring It Home ad campaign to showcase Stater Bros.’ commitment to helping local communities bring home the joys of life through fresh food and meal solutions.
“We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. This isn’t just a launch. It’s a journey, and we have a great future ahead,” commented Pete Van Helden, Chief Executive Officer.
According to a press release, the modernized brand was crafted to reflect today’s families, with the company’s new tagline at the forefront Fresh. Affordable. Community First. The tagline supports the retailer’s goal to emphasize fresh, healthy, specialty diet, ethnic, and convenient meal offerings.
The new brand came to life earlier this month on screens and billboards all over Southern California and will be followed by changes in the in-store experience, website, marketing initiatives, company operations, and the launch of an e-commerce solution.
“We must have a bigger calling for why we do what we do,” reflected Dennis McIntyre, Executive Vice President of Marketing and Chief Merchandising Officer. “We are here to nurture our communities and teammates to make our communities better and to make them feel valued. Yes, we are here to sell groceries, but why we do what we do is more important to today’s consumers and our teammates than it has ever been.”
This purpose-driven approach has served Stater Bros. for 85 years, as it has continued to serve Southern California. In anticipation of the rebranding, the retailer will begin testing new decor as well as a smaller format store later this April.
Learn more about this rebrand by clicking here.
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