At the Summer Fancy Food Show (SFFS), Sun World International will be showcasing AUTUMNCRISP® grapes as a leading example of how branded fresh produce is redefining the specialty food category. I sat down with Elena Hernandez, Director of Global Marketing Insights, to discuss.
“With one of the fastest-growing retail footprints among branded grapes, AUTUMNCRISP brings an unmatched eating experience—crisp, juicy, and sweet—and the kind of brand recognition typically reserved for packaged goods,” she began. “Sun World is proud to showcase how a differentiated, IP-protected variety like AUTUMNCRISP can elevate the entire grape category and drive consumer preference across the produce department.”
With many of the SFFS exhibitors showcasing packaged goods, Sun World’s AUTUMNCRISP table grapes will represent how fresh produce plays a role in the specialty space.
“We see it as a critical moment for fresh produce to claim its place in the specialty food conversation, and AUTUMNCRISP just might be the brand leading that charge. But at its most basic level, we’re looking forward to sampling, sparking conversations, and showing how branded grapes like AUTUMNCRISP are reshaping expectations around what fresh fruit can be,” Elena explained. “With placement in top-tier U.S. retailers and growing global distribution, we won’t just be showing up, we’ll be signaling that premium fruit can drive flavor trends, brand loyalty, and retail storytelling.”
Elena pointed out that fresh fruit is trending across wellness, clean label, and functional food markets, and grapes are gaining attention in beauty and gut health conversations. Thus, AUTUMNCRISP is emerging at the intersection of taste, health, and brand storytelling.
“At SFFS, our goal is to elevate awareness and excitement around AUTUMNCRISP grapes by introducing more attendees to their signature crisp, juicy bite and premium eating experience. We're eager to connect with current and prospective retail partners to explore new opportunities for global distribution and placement, and to continue building momentum for the brand across key markets,” Elena continued. “We’re also focused on sharing the compelling story behind AUTUMNCRISP—from our innovative breeding program to the care our growers put into every harvest with influential media and industry stakeholders who shape the future of food.”
Sun World wants attendees to leave its booth with a clear understanding that AUTUMNCRISP isn’t just a grape—it’s a brand leading the charge in premium, fresh produce.
“Visually, our booth reflects that with bold branding, premium packaging, and an unmistakable pop of freshness. And of course, the signature AUTUMNCRISP crunch—a loud, satisfying bite you can hear across the show floor,” Elena added. “Sun World is here to prove that fresh produce can command attention, spark conversation, and hold its own in the specialty food space.”
To experience the AUTUMNCRISP crunch for yourself, stop by the Sun World booth at SFFS.
