Nestlé-owned company Sweet Earth Foods is continuing to push the boundaries of plant-based as it expands its best-selling Mindful Chik'n™ Strips line. Three new, ready-to-eat seasoned offerings are being released this month that will drive health-driven consumers to keep coming back to retail stores.
“Sweet Earth has always made it a priority to innovate and develop new, delicious, plant-based foods that people can enjoy at a variety of occasions,” said Sara Wheeler, Sweet Earth General Manager. “We’re eager to meet the growing consumer demand for quick and flavorful plant-based alternatives. This expansion of Sweet Earth’s popular Mindful Chik’n line builds on our legacy of leading with variety.”
The new products feature flavorful, globally inspired marinades, providing hungry consumers with a quick and craveable plant-based protein option perfect for snacking or adding to a variety of recipes, and with lower environmental impact than its animal-based equivalent.
According to the release, new varieties will be available on-shelves starting in early April at stores across the country, including Whole Foods Market, Meijer, H-E-B, Ahold, Sprouts, and a variety of other grocers.
Sweet Earth® Mindful Chik’n products have a suggested retail price of $7.99. The products are all vegan, made using wholesome ingredients, and nutrient-dense; each serving includes at least 13 grams of protein and four grams of dietary fiber. New flavors include:
“Given the rise of consumers cooking from home this past year and their craving for new twists to recipes they know and love, the chik’n options are a key way for flexitarians [to] incorporate plant-based options into their at-home cooking,” added Wheeler. “These latest products are really versatile, in that they can be incorporated hot or cold into a variety of meals, including salads and appetizers, pasta, pizzas, rice bowls, and sandwiches.”
Sweet Earth recognizes the growth potential and increased demand from consumers for convenient and flavorful plant-based options. By leveraging Nestlé’s scale and R&D capabilities, Sweet Earth is able to be a market leader in offering ready-to-eat chik'n.
Keep checking back to Deli Market News as we continue to report on the latest releases in specialty, deli, and dairy.