Nestlé is inarguably a leader in the CPG space, with the company continuously innovating to fortify its position in the specialty sector as well. The company’s plant-based brand, Sweet Earth® Foods, is one example of Nestlé’s growth, recently announcing the launch of its new Plant-Based (PB) Triple Play, one of the first fully plant-based bac'n cheezeburgers to debut in foodservice. The launch will debut at The University of Massachusetts (UMass) Dining Program, which is a recognized leader in campus food quality, nutrition, and innovation.
"What better way to celebrate National Cheeseburger Day than with a new take on this iconic dish that is good for people and the planet?" said Mark Schneider, Nestlé CEO. "Nestlé is excited to partner with UMass to bring our PB Triple Play to students looking for a delicious plant-based option."
To celebrate National Cheeseburger Day (September 18), the school will feature the Sweet Earth PB Triple Play in its Amherst location's dining halls, take-away service, online delivery, and on its food truck, with the special to become a permanent menu item this fall.
The Sweet Earth PB Triple Play recipe contains 27 grams of protein and includes three plant-based alternatives: the Sweet Earth Awesome Burger, Sweet Earth Bac'n, and Sweet Earth Cheeze.
"We take pride in innovating in Food & Beverage with strategic partners like Nestlé Professional,” Ken Toong, Executive Director of Auxiliary Enterprises at UMass, shares. “We are the first university in the USA to offer Sweet Earth plant-based bacon and cheese on our burgers and it's a great fit for our students who are demanding craveable dishes with better ingredients yet zero compromise to taste."
Nestlé is one of the first food and beverage companies to develop and produce all three essential elements for a no-compromise plant-based bacon cheeseburger, as stated in a press release. The partnership with UMass marks the first time the PB Triple Play will be available for foodservice customers, with additional college operators, restaurants, and foodservice channels following suit in the months to come.
"At Nestlé Professional, it is a priority for us to continue to support and innovate with customers, even during this very difficult time,” Nestlé Professional USA President Perry Miele added. “We are 'Always Open' for them and very excited about our UMASS PB Triple Play event."
Will Nestlé’s latest innovation soon hit retail channels as well? Stay tuned as we at Deli Market News report.