Handcrafted cheeses are all the rave these days, on the shelf and the plate. With this in mind, Sweet Grass Dairy is revealing a new focus set to expand its reach with retail customers. With a dramatic increase in demand for its cheese over the past decade, the company is now building a large, new Thomasville, Georgia, production facility with a new packaging look also on the books.
“It was my mom and dad’s vision that if you take care of the grass, the grass will take care of the cows, and the cows will produce extremely high-quality milk,” explained Co-Owner Jessica Little. “Our cheeses became a way to showcase the amazing flavor and richness of the milk. We focus on simple recipes that let the flavors of the earth shine through, and people can taste the difference, and they can get excited about our mission and our cheeses.”
This new facility, scheduled to open sometime this year, allows the family to serve the demands of larger retail customers while also introducing Sweet Grass cheeses to new customers, according to a press release.
“My mom started just making cheese and selling it locally to customers in and around Thomasville 20 years ago. It is a humbling and exciting experience to now have our cheeses available in stores as far away as California and Hawaii,” said Little. “We are proud of the uniqueness of milk and cheese we are able to produce here in Georgia, and we know that people all over the country share our values.”
The retail availability is only part of the equation as Sweet Grass Dairy is also launching new packaging designed to better convey the brand story to the retail customer.
Sweet Grass’ new packaging emphasizes the “barn free” and “year-round grazing” attributes that are vital to the unique flavor of Sweet Grass cheese, and grass has been emphasized in the design elements from the texture to the prominent grass green color, according to a press release. The Sweet Grass Dairy logo now has an updated cow shown moving through a field, representing the creamery’s ongoing commitment to keeping their cows barn free.
“We are trying to help the consumer better understand our story and our values at a glance. Most consumers picture all dairy cows roaming freely in pastures, but it, unfortunately, isn’t the case. Our family’s focus isn’t on quantity, but quality…both the quality of the milk and the quality of life for our cows. This farming method means that we may get less milk from them daily, but instead we get extremely high-quality milk with a high butterfat content.” explained Little.
Co-Owners Jessica and Jeremy Little purchased the dairy from Jessica’s mother in 2005, and continue her family’s legacy, remaining committed to their independent family–run business while producing premium handcrafted cheese.
Retailers, I hope your tastes buds are teased and that Sweet Grass Dairy finds real estate on your shelves.