Cookies delivered to your doorstep? This truly is 2020. In a bid to bring its warm cookie delivery concept to more markets, Tiff's Treats raised $15 million in a planned $10 million funding round.
"We're thrilled to welcome our new investors including Kendra Scott and Dirk Nowitzki," said Leon Chen, Co-Founder and CEO at Tiff's Treats. "Kendra, a hugely influential entrepreneur and philanthropist, is someone we've known for several years and have been a big fan of both personally and professionally. We're thrilled to have her join our team."
NBA legend Nowitzki and renowned fashion designer Scott join a heavyweight team of investors, including folks from Morgan Stanley, Whole Foods, and Starbucks.
This investment brings the company’s total funding to $65 million, as it received $50 million in the past five years to kickstart its expansion into Texas, Georgia, Tennessee, and North Carolina. Tiff’s Treats currently has 59 locations and delivers its signature baked-to-order cookies and brownies from its storefronts.
"I have long admired the work that my friends Tiff and Leon have done, starting right here in Austin. They have been a beacon of joy, celebration, and philanthropy in our community, and I am honored to join them as they continue to expand that effort nationwide. I look forward to supporting and working alongside Tiff's Treats through this next exciting phase of growth," said Kendra Scott, Founder and CEO of Kendra Scott.
Dirk Nowitzki added, “I’m excited to be part of team Tiff's Treats. Thrilled to be part of the journey to see this great brand grow."
"Dirk has brought so much joy to the City of Dallas, where Leon and I grew up," said Tiffany Chen, Co-Founder and Chief Cookie Officer at Tiff's Treats. "Having met him through a couple of our current investors, we could instantly see that his joy and cheerfulness was infectious and a perfect match for our mission of spreading happiness through warm cookie moments."
Stay tuned as we continue to cover where the next innovations from bakery are headed next.