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Tillamook County Creamery Association Releases First-Ever Dairy Trends Report for 2024; Katie Petri Comments

Tillamook County Creamery Association Releases First-Ever Dairy Trends Report for 2024; Katie Petri Comments


TILLAMOOK, OR
Tuesday, December 12th, 2023

2023 only has less than three weeks left, and Tillamook County Creamery Association (TCCA) is getting retailers ready for the new year with its anticipated dairy trends for 2024. Together, a bench of dairy experts has rolled out the cooperative's first-ever dairy trends roundup, sharing the top five predictions from Tillamook’s “Predict the Yum” Trends Taskforce.

Katie Petri, Director of Consumer and Market Insights, Tillamook County Creamery Association“It was really fun to step back from our day-to-day work to think about how trends we are seeing here in the Pacific Northwest or in our industry may impact restaurants, dinner tables, and charcuterie boards nationwide,” said Katie Petri, Director of Consumer and Market Insights, TCCA and member of the Tillamook “Predict the Yum” Trends Taskforce. “A few of our 2024 trend predictions were influenced by analyzing how consumers are grocery shopping and prepping their foods, which directly impacts shopping lists, specific ingredients, and flavor choices. 2024 should be delicious!”

The TCCA experts contributing to the “Predict the Yum” trends round-up have more than 50 collective years in the food industry, a release stated. 

Tillamook County Creamery Association (TCCA) is getting retailers ready for the new year with its anticipated dairy trends for 2024

Now, drumroll, please. The taskforce’s predicted trends for 2024 are:

  • The Cheddar Plunge - With shoppers relying more and more on grocery delivery, people are buying one type of cheese and serving it up in a variety of different ways. Soaking a sharp Cheddar in wine, shrub, or ale completely changes the cheese experience, bringing an unexpected flavor that no one should be missing out on
  • Cheese, Spice, and Everything Nice - Think bold, spicy flavors with a global influence to make amazing Cheddar all the better. People are looking for ingredients that can transport them from the ordinary flavors of every day to replicate an exotic flavor experience typically found abroad. According to Google Trends, these crave-worthy flavors are searched for most in New York and California
  • Amaro, Amazing - Amaro, the name for a wide variety of herb-infused Italian liqueurs, is typically served at the end of a meal as a digestif. Since a multi-course feast is often finished with a cheese course, cheese and amaro make a natural end-of-meal combination
  • Burgers, Burgers, and More Burgers - The number one topping for burgers is cheese, of course! In fact, “smash burgers” have grown 69 percent in social discussions over the past year! Additionally, burgers made with unique and specialty ingredients are trending in terms of menu mentions. Diners are paying about $2.00 more for these "elevated" burgers compared to "traditional" burgers
  • Air Fryers Stay Hot - With nearly 60 percent of U.S. households owning an air fryer, consumers are looking for fun, new ways to elevate classic recipes using a favorite appliance. Hello, air fryer grilled cheese, air fryer jalapeño poppers, or air fryer nachos!

To read more about these predictions, click here.

What other trends lie ahead? Deli Market News will report.

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