A key acquisition is drawing our attention to the plant-based category. Morinaga Nutritional Foods is continuing to stake its claim on the plant-based sector, revealing it has acquired Tofurky and its sister brand Moocho.
“We’ve been working with the team at Morinaga for nearly two decades, and over that course of time realized the multiple synergies our organizations have across our businesses—from supply chain and operations to new product development targets,” said Jaime Athos, President and Chief Executive Officer of Tofurky. “We’re very proud of what we’ve achieved thus far as an independent and family-operated company, but as we enter our next stage of growth, Morinaga will provide the platform needed to help us expand more aggressively in the U.S. and beyond.”
This acquisition strengthens the long-standing alliance between Tofurky and Morinaga Nutritional Foods, as Morinaga has been a tofu supplier for Tofurky products for 17 years. As explained in a press release, the transaction will help strengthen the integrated supply chain and future category growth for the brands.
Following the deal, Tofurky will continue manufacturing products at its sustainably focused facility in Hood River, Oregon, where Morinaga Nutritional Foods plans to increase operational excellence with technical staff to maximize capacity. Morinaga also plans to leverage synergies from Tofurky’s sales and marketing teams to fine-tune total portfolio approaches to the United States marketplace, the release noted.
“Tofurky has a proven track record of success in the U.S. and is a significant player in the plant-based category with many loyal fans,” said Hiroyuki Imanishi, President and Chief Executive Officer of Morinaga Nutritional Foods. “We’re excited to help bolster both Tofurky and Moocho’s presence in the U.S. while strengthening manufacturing efficiencies and boosting new product development to meet ever-increasing marketplace demand.”
In addition to Tofurky’s sustainable manufacturing facility in Hood River, Oregon, Morinaga operates a tofu manufacturing facility in Tualatin, Oregon, and a Sales and R&D Office in Torrance, California.
Click here to learn more about the deal and this burgeoning brand.
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